Buyology


Book Description

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.




Encyclopaedia Eorzea ~The World of Final Fantasy XIV~ Volume I


Book Description

The first volume of the official Final Fantasy XIV lore books, written and compiled by the Final Fantasy XIV development team! This deluxe, full-color, hardcover volume is the definitive guide to the world of the massively popular online game. With hundreds of pages detailing everything from Eorzea’s history and cultures to her geography and inhabitants, this expertly crafted tome is a veritable treasure trove of invaluable information. Encyclopaedia Eorzea offers an in-depth look at the realm’s city-states, organizations, and leading players, as well as its various professions and their foremost practitioners. Readers will also gain insight into Eorzea’s beastmen—their cultures, customs, and deities—and detailed data on the realm’s myriad creatures, from the timid to the terrifying. A timeless gift to all who call Eorzea home. Includes an exclusive bonus item code for an in-game Namingway minion!




The Internet is a Playground


Book Description

David Thorne has quickly established himself as the world’s leading internet troublemaker. Since his emailed efforts to settle an overdue bill with a drawing of a spider achieved massive worldwide online exposure in 2008, millions of people have followed Thorne’s hilarious exchanges with unwitting victims reported via the mainstream media, online and email inboxes globally. Thorne’s razor-sharp writings, compiled in his first book “The Internet is a Playground” say something about everyday life we can all relate to.




Wrath and Glory Core Rules


Book Description

This Warhammer 40,000 Roleplay is the only Games Workshop authorized Role Playing Game (RPG) for the universe of Warhammer 40k




Yvain


Book Description

A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love




Fletcherism: What It Is; Or, How I Became Young at Sixty


Book Description

"Fletcherism: what it is: or, How I became young at sixty" by Horace fletcher is a fascinating book on nutrition and diet. The author here relates briefly the story of his regeneration, of how he rescued himself from the prospect of an early grave, and brought himself to his present splendid physical and mental condition. He tells of the discovery of his principles, which have helped millions of people to live better, happier, and healthier lives. The book is a good fit if you are concerned about health and diet.




Bacchantes


Book Description




Ptolemy's Almagest


Book Description

Ptolemy's Almagest is one of the most influential scientific works in history. A masterpiece of technical exposition, it was the basic textbook of astronomy for more than a thousand years, and still is the main source for our knowledge of ancient astronomy. This translation, based on the standard Greek text of Heiberg, makes the work accessible to English readers in an intelligible and reliable form. It contains numerous corrections derived from medieval Arabic translations and extensive footnotes that take account of the great progress in understanding the work made in this century, due to the discovery of Babylonian records and other researches. It is designed to stand by itself as an interpretation of the original, but it will also be useful as an aid to reading the Greek text.




Tome of Adventure Design PoD Softcover


Book Description

A fantasy adventure game, at its very heart, is about developing an open-ended "story" of the characters. The referee is in charge of the fantasy world, and the players direct the actions of their characters in that fantasy world. Neither the referee nor the group of players has complete control over what's going to happen, and the result is an evolving set of surprises for both the referee and the players. Unlike the players, as the referee and creator of the game world, most of your "work" is done ahead of time. To some degree or other, you have to create the groundwork for the adventure before the game starts. Even though no battle plan survives contact with the enemy - and if you're an experienced referee you know exactly what I mean - the game has to start ... with a starting point. This might just be a vague set of ideas, or it might be as complex as a set of maps with a detailed key and well thought-out encounters for the players to run into. The Tome of Adventure Design is organized as a series of "books," each one providing resources at every step of the way. The vast majority of the content of each book is made up of random generation tables that we created over a quarter of a century (sigh) for our own use. It shoud be said up front that these are tables for deep design - in other words, most of them are too long, and contain too many unusual or contradictory entries, for use on the spot at the gaming table. There are already many excellent books of tables for use on the fly; the tables in these books are different. They work best as a tool for preparation beforehand, providing relatively vast creative resources for browsing and gathering, rather than quick-use tables designed to provide broad, fast brushstrokes. Our shorter tables tend to deliver cryptic results designed to shock the reader's creativity into filling in the gaps, whereas the longer tables are unusably vast for easy random generation, being designed to shock the reader's creativity into operation by presenting a sea of possibilities.




Ray Bradbury Stories Volume 2


Book Description

A scintillating collection of stories from the master of science fiction.