Author : Marcus Stück
Publisher : Three House Global Services
Page : 372 pages
File Size : 19,50 MB
Release : 2022-10-03
Category : Social Science
ISBN : 6299742801
This e-book presents selected papers from social sciences and humanities research area. The aim of this lecture notes is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. This e-book will serve as a valuable reference resource for academics and researchers across the globe.
Author : Anol Bhattacherjee
Publisher : CreateSpace
Page : 156 pages
File Size : 10,28 MB
Release : 2012-04-01
Category : Science
ISBN : 9781475146127
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Author : Claus Emmeche
Publisher : Bloomsbury Publishing
Page : 256 pages
File Size : 38,57 MB
Release : 2016-12-01
Category : Education
ISBN : 1472597699
Knowledge production in academia today is burgeoning and increasingly interdisciplinary in nature. Research within the humanities is no exception: it is distributed across a variety of methodic styles of research and increasingly involves interactions with fields outside the narrow confines of the university. As a result, the notion of liberal arts and humanities within Western universities is undergoing profound transformations. In Mapping Frontier Research in the Humanities, the contributors explore this transformative process. What are the implications, both for the modes of research and for the organisation of the humanities and higher education? The volume explores the intra- and extra-academic engagement of humanities researchers, their styles of research, and exemplifies their interdisciplinary character. The humanities are shaping debates about culture and identity, but how? Has neuroscience changed the humanities? What do they tell us about 'hypes' and economic 'bubbles'? What is their international agenda? Drawing on a number of case studies from the humanities, the perceived divide between classical and 'post-academic' modes of research can be captured by a republican theory of the humanities. Avoiding simple mechanical metrics, the contributors suggest a heuristic appreciation of different types of impact and styles of research. From this perspective, a more composite picture of research on human culture, language and history emerges. It goes beyond “rational agents”, and situates humanities research in more complex landscapes of collective identities, networks, and constraints that open for new forms of intellectual leadership in the 21st century.
Author : Cheng Lu Wang
Publisher : Springer Nature
Page : 1070 pages
File Size : 22,35 MB
Release : 2023-01-25
Category : Business & Economics
ISBN : 3031149610
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and cutting-edge knowledge in the interactive marketing field. The 41 chapters that are divided into eight sections cover all aspects of contemporary interactive marketing realm, including social media and influencer marketing, big data and machine learning in predictive analytics, mobile marketing and proximity marketing, interactive digital marketing and Omnichannel marketing, AI, VR and AR in business applications. With a focal point on interactive marketing, this handbook takes a multidiscipline perspective, from new technology innovations, social media and platform application, economic and cultural impacts, social and psychological analysis, and management and information system. This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc. It offers valuable references for academic researchers who are interesting conducting and publishing in interactive marketing research. The state-of-art review and emerging new trends presented in the book are particularly useful for research idea generation and conceptual development. The book also putts forward insightful guidelines and practical tools for business management in the application of new interactive marketing strategies and applications in the real world practices. Chapter 41 “Ethical Considerations in Gamified Interactive Marketing Praxis” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author : Hugo Loiseau
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 13,35 MB
Release : 2020-10-09
Category : Computers
ISBN : 1119777577
The humanities and social sciences are interested in the cybersecurity object since its emergence in the security debates, at the beginning of the 2000s. This scientific production is thus still relatively young, but diversified, mobilizing at the same time political science, international relations, sociology , law, information science, security studies, surveillance studies, strategic studies, polemology. There is, however, no actual cybersecurity studies. After two decades of scientific production on this subject, we thought it essential to take stock of the research methods that could be mobilized, imagined and invented by the researchers. The research methodology on the subject "cybersecurity" has, paradoxically, been the subject of relatively few publications to date. This dimension is essential. It is the initial phase by which any researcher, seasoned or young doctoral student, must pass, to define his subject of study, delimit the contours, ask the research questions, and choose the methods of treatment. It is this methodological dimension that our book proposes to treat. The questions the authors were asked to answer were: how can cybersecurity be defined? What disciplines in the humanities and social sciences are studying, and how, cybersecurity? What is the place of pluralism or interdisciplinarity? How are the research topics chosen, the questions defined? How, concretely, to study cybersecurity: tools, methods, theories, organization of research, research fields, data ...? How are discipline-specific theories useful for understanding and studying cybersecurity? Has cybersecurity had an impact on scientific theories?
Author : Youbin Chen
Publisher : European Alliance for Innovation
Page : 1118 pages
File Size : 26,16 MB
Release : 2023-11-23
Category : Education
ISBN : 1631904272
The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) was successfully held from September 8th to 10th, 2023 in Wuhan, China. This conference aimed to bring together scholars, researchers, and practitioners from around the world to discuss and exchange ideas on the latest trends and advancements in modern education and information management. The conference program featured a diverse range of research topics, including educational technology, digital learning, information systems, and knowledge management. With a focus on exploring innovative approaches and strategies, the conference provided a platform for participants to present their research findings and share insights on the future development of the field. Distinguished speakers included Prof. Qing Ding from Huazhong University of Science and Technology, China; Prof. Longkai Wu from Central China Normal University, China; Assoc. Prof. Lim Chee Leong from Taylor's University, Malaysia; and Assoc. Prof. Teh Sin Yin from Universiti Sains Malaysia, Malaysia. These experts delivered keynote speeches, offering valuable perspectives and stimulating discussions on the conference themes. The 4th International Conference on Modern Education and Information Management (ICMEIM 2023) played a significant role in shaping the future development of the field. It provided a platform for researchers and practitioners to share their knowledge, explore emerging trends, and address key challenges in modern education and information management. By facilitating collaboration and promoting interdisciplinary dialogue, the conference contributed to the advancement of innovative practices and strategies in this rapidly evolving field. We extend our sincere appreciation to all participants, presenters, organizers, and sponsors for their valuable contributions in making the ICMEIM a success. We look forward to future editions of the conference and the continued growth and advancement of the field.
Author : Leonardo Caporarello
Publisher : Springer
Page : 264 pages
File Size : 40,3 MB
Release : 2014-05-15
Category : Business & Economics
ISBN : 3319070401
This book offers a multidisciplinary strategy for finding new and more effective human-computer interaction approaches, in particular from a socio-technical perspective, that facilitate the exploration and exploitation of benefits that information technologies (IT) offer organizations. Though the relationship between IT and organizations is certainly very strong, it is also one of the greatest obstacles to securing benefits from their interaction. The participation of organizational users in the planning and design stages of IT interfaces is the main area of human-computer interaction, where a wealth of contributions are positively enriching both the academic and management discussions. Thus, a new approach for managing this relationship is needed, one in which the different stakeholders are suitably taken into account. Moreover, the outstanding success of the 2.0 phenomenon offers an example of a relevant platform where human-computer interaction has been widely developed and exploited. Consequently, this will influence and already is influencing – the way IT and users interact with each other. The book is based on a selection of the best papers – original, double blind peer-reviewed contributions – from the annual conference of the Italian chapter of the AIS, held in Milan, Italy in December 2013.
Author : Xiying Li
Publisher : Frontiers Media SA
Page : 151 pages
File Size : 31,22 MB
Release : 2023-01-05
Category : Science
ISBN : 2832510744
Author : Xin-She Yang
Publisher : Springer Nature
Page : 635 pages
File Size : 35,76 MB
Release :
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ISBN : 9819732999
Author : Juan Pablo Bello
Publisher : Lulu.com
Page : 694 pages
File Size : 40,62 MB
Release : 2008
Category : Information retrieval
ISBN : 0615248497
