Legal Aspects of Marketing in India


Book Description

The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.




Legal Framework and Issues Impacting the Business Environment Faced by Foreign Companies Investing in India


Book Description

This book deals with the complex and often challenging process for international companies in expanding their business through investing in the Indian emerging market. The process of globalization has allowed for the progressive fading of economic, commercial, and technological boundaries. This has resulted in Multinational firms or enterprises becoming increasingly referred to as key players in the world market over the course of the past fifty years. Inward Foreign Direct Investment flows have increased significantly, not only worldwide, but specifically towards newly-industrialized countries such as India. They are focused on trying to attract foreign investments, due to the lack of domestic savings, and thus as a stable means of foreign capital inflow. In addition to this, there are multiple, other positive effects on macroeconomic variables, such as productivity, production capacity, level of employment, factor prices, technological know-how, and overall economic growth. Corporations and firms, on the other hand, internationalize towards developing countries in an effort to seek and reap the multiple benefits found in these destination countries. Such benefits include reduced production costs, given by lower relative wages and country endowment of resources, as well as market expansion possibilities. The scope of their needs is determined by the type of strategy adopted, which can distinguish between market seeking, resource seeking, efficiency seeking and strategic investments. The Indian market offers relatively low-cost labor, an enormous pool of possible consumers and many other benefits. When time is taken to fully understand the characteristics of the country and its business culture one can extract the huge rewards. If on the other hand, investors make quick decisions and do not fully review all aspects which might create a risk, the investment may result in serious and substantial failures with large losses of capital. As in many developing countries, Indian laws and regulations are constantly evolving. These laws reflect the political compromise needed to balance the complex and conflicting demands of multiple constituencies. The result of this compromise is a high turnover of laws and regulations which, among other things, are passed through a trial and error basis. This entails that ineffective and inefficient laws may be passed and then substituted once they are tested as not working, having unintended consequences and being impracticable. The constant change and poor formulation leave, at times, room for interpretation especially by lower levels of government officials leading in turn to the possibility of corruptions.This, together with the inefficient judiciary, due not to its quality, but to the extensive time in court cases as well as non-streamlined and improperly implemented process and regulations, leads the investor to a perceive low protection and high risk throughout many phases of the investment. The book offers a useful overview for foreign enterprises on the complex, sometimes intricate process of investing in India, assisting them in gathering great opportunities through overtaking challenges.




Legal Aspects of Business: Concepts and Applications, 2e


Book Description

This textbook introduces the Indian legal system and presents exhaustive discussion on laws which govern and regulate businesses. It focuses on the application of law based on which managers need to take decisions. It also maximizes its usefulness as textbook for business management students and managers through a huge number of cases and mini-case highlighting the legal issues of business entities. Aiming to provide the readers an understanding and knowledge of business-related laws, the book provides in-depth coverage of the law of contract and sale of goods, laws dealing with negotiable instruments, consumer rights, competition and also law regulating the incorporation and management of companies in India.




Legal Aspects of Business (Mercantile Law Industrial and Company Laws)


Book Description

This book is an attempt to provide a means of systematic study in a simple way. The aim of the book is to present the subject matter in the most concise, to the point, lucid and illustrative manner. We are confident that the book will be an invalubale assest to the students of Mercentile Laws. A large number of examples and leading cases have been given with a view to helping students to understand the subject-matter clearly.




Legal Aspects of Transnational Marketing & Sales Contracts


Book Description

The primary objective of the book is to introduce the reader to techniques of negotiating transnational marketing and sales contracts bearing in mind the most important regulatory measures relevant to transnational marketing and sale of goods. Since a transnational approach is adopted, the contents of the book are applicable to any jurisdiction. The work deals with certain issues which have assumed particular importance in contract negotiation - for example, equality of parties, full disclosure of quality and standards of goods, product liability, restrictions as to advertising products and so on as well as discussing the variety of payment methods that have been developed in view of the changing context of international businesses.




Legal Aspects of Doing Business in Asia and the Pacific


Book Description

2009 Edition - "Legal Aspects of Doing Business in Asia and the Pacific", with more than 650 pages, provides a survey of the requirements for doing business and investing in Asia and the Pacific. The reports are prepared by local business practitioners and offer practical insights into issues relating to selection of form for doing business, incentives, taxation, labor and employment, liabilities, and dispute resolution. The publication is replaced by an updated volume annually. Purchase of print version includes 24/7 online access. A 10% discount applies to a subscription for next year's update. A 25% discount applies to a subscription for three years of updates. Discounts are applied after purchase by rebate from publisher.




Legal Aspects of Employee Separation in PSUs in India


Book Description

This book addresses role of employment laws in PSUs with an aim to explore the employee separation in PSUs in India. The book consists of a compilation of five chapters and an extended summary. The study in the book is based on a combination of multiple, comparative, and single-case studies of PSUs in India. The core studies were conducted by the author at 29 PSUs in 40 Cities of 18 States, and pending legal cases at various benches of the Central Administrative Tribunal. The results indicate central challenges regarding separation of employees by Absenteeism, Back Wages, Compensation, Dismissal, Discrimination, Harassment, Physical Disability, Layoff, Non-Promotion, Reinstatement, Resignations, Retirement, Voluntary Retirement Scheme, Sexual Harassment, Strikes, Suspension, and Termination, Wages, etc. and the increased responsibility and pressured work environment for PSU’s employees/workers. The book applies a perspective on PSUs and develops a conceptual framework that embraces employee’s responsibilities and organizational compliances to manage the relation between employees/workers and their organizational context. In this framework, HR Policies improve employee’s responsibilities like giving notices, etc., when they separate from PSUs with strategic, and functional. It was suggested that the employee's separation framework provides new possibilities to analyze HR Policies in PSUs. This study was aimed at identifying certain variables related to employee separation in PSUs in India. The study determines the effect of the satisfaction level of employees as well as legal compliances with the impact of gender, experience, age-wise difference, type of separation. The population of the study was HR Directors, General Managers, HR Managers, and employees working in PSUs in India. There were 14100 male and female PSU employees who responded to the author. The questionnaire instrument was used for data collection from various PSUs, and HR policies assessment through their employees was done. The author used it after getting the formal permissions from the PSUs. The study addressed the following specific objectives; the first was to conduct survey the HR Policies of employees of PSUs, the second was to study and determine the different types of HR Policies related to Employee Separation adopted by PSUs and discuss their legal aspects in India, the third was to conduct survey the behavior of employees towards Voluntary /Non-voluntary Separation, and the last objective was to survey legal status and Judicial Judgments of Court/Tribunal about employees in various types of legal disputes The study specifically discussed the hypothesis of study mainly classified into seven hypothesis such as (1) HR Policies Related - There is no significant difference of perception about HR Policies between PSU regular and separated employee (2) HR Policies and Level of satisfaction related - There is no significant difference of perception between regular and separated employee about level of satisfaction with HR Policies of PSU (3) HR Policies and Work Environment related - There is no significant difference of perception between regular and separated employees about HR Policies and Work Environment at PSU (4) HR Policies and Discrimination/ Harassment related - There is no significant difference of perception between regular and separated employees so far as HR Policies of PSU and Discrimination/ Harassment at PSU (5) Level of Satisfaction with HR Dept. related - There is no significant difference between regular and separated employees about HR Policies and employee’s level of satisfaction with HR/ Legal Dept at PSU (6) Employee Separation related - There is no significant difference between regular and separated employees about HR Policies and employee separation at PSU and lastly (7) Legal aspects of employee separation related - There is no significant difference between regular and separated employees about HR Policies on employee separation and Legal Aspects of HR Policies at PSU. The author had used a comprehensive and stratified questionnaire distributed to about 15000 persons consisting of workers, supervisors, officials, and managers of PSUs, out of which, only 14275 were received back duly filled, the remaining didn’t respond in spite of repeated visits. The 175 questionnaires were rejected due to incomplete and wrong answers by respondents. There were 14100 valid questionnaires that were found valid for the purpose of the study. There were total Four questionnaires, which were: (1) ESS1 - What employees Say (For regular and separated employees of PSUs) (2) ESS2 - What PSUs Says (For Director/Managers of HR/Legal Dept. of PSU), (3) ESS3 - What Govt. Dept. Says (For Govt. Dept. of Public Enterprise) and (4) ESS4 - What Courts/Tribunal Says (For Court/Tribunal). The statistical tools used for analysis include Frequency, Percentages, Mean, Standard Deviation (S.D.), T-Test, and Chi-Square Test. The author is sure that the study was a fact-finding and pioneer, and motivates and stimulates further researches in this field. I wrote this book especially for Director (Human Resource), Human Resource Managers, Advocates, Legal Department, which will certainly help them to understand the various legal aspects of HR Policies related to Employee Separation to enhance the productivity and efficiency of performance of employees in the organizations.




INTERNATIONAL MARKETING


Book Description

This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.




LEGAL ASPECTS OF BUSINESS


Book Description

Buy LEGAL ASPECTS OF BUSINESS e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.




INTERNATIONAL MARKETING ,Fourth Edition


Book Description

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.