Understanding Media


Book Description

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.




The Manchurian Candidate


Book Description

The classic thriller about a hostile foreign power infiltrating American politics: “Brilliant . . . wild and exhilarating.” —The New Yorker A war hero and the recipient of the Congressional Medal of Honor, Sgt. Raymond Shaw is keeping a deadly secret—even from himself. During his time as a prisoner of war in North Korea, he was brainwashed by his Communist captors and transformed into a deadly weapon—a sleeper assassin, programmed to kill without question or mercy at his captors’ signal. Now he’s been returned to the United States with a covert mission: to kill a candidate running for US president . . . This “shocking, tense” and sharply satirical novel has become a modern classic, and was the basis for two film adaptations (San Francisco Chronicle). “Crammed with suspense.” —Chicago Tribune “Condon is wickedly skillful.” —Time




The Craft and Science of Coffee


Book Description

The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions




Genre in a Changing World


Book Description

Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.




The Antitrust Paradox


Book Description

The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.




The Search for the "Manchurian Candidate"


Book Description

The CIA's attempt to find effective mind control techniques are recounted from their origins in the drug research of World War II, to their experiments on frequently unknowing subjects involving hypnosis and drugs such as LSD




The Big Fella


Book Description

NEW YORK TIMES BESTSELLER • From Jane Leavy, the award-winning, New York Times bestselling author of The Last Boy and Sandy Koufax, comes the definitive biography of Babe Ruth—the man Roger Angell dubbed "the model for modern celebrity." A Publishers Weekly Best Book of 2018 “Leavy’s newest masterpiece…. A major work of American history by an author with a flair for mesmerizing story-telling.” —Forbes He lived in the present tense—in the camera’s lens. There was no frame he couldn’t or wouldn’t fill. He swung the heaviest bat, earned the most money, and incurred the biggest fines. Like all the new-fangled gadgets then flooding the marketplace—radios, automatic clothes washers, Brownie cameras, microphones and loudspeakers—Babe Ruth "made impossible events happen." Aided by his crucial partnership with Christy Walsh—business manager, spin doctor, damage control wizard, and surrogate father, all stuffed into one tightly buttoned double-breasted suit—Ruth drafted the blueprint for modern athletic stardom. His was a life of journeys and itineraries—from uncouth to couth, spartan to spendthrift, abandoned to abandon; from Baltimore to Boston to New York, and back to Boston at the end of his career for a finale with the only team that would have him. There were road trips and hunting trips; grand tours of foreign capitals and post-season promotional tours, not to mention those 714 trips around the bases. After hitting his 60th home run in September 1927—a total that would not be exceeded until 1961, when Roger Maris did it with the aid of the extended modern season—he embarked on the mother of all barnstorming tours, a three-week victory lap across America, accompanied by Yankee teammate Lou Gehrig. Walsh called the tour a "Symphony of Swat." The Omaha World Herald called it "the biggest show since Ringling Brothers, Barnum and Bailey, and seven other associated circuses offered their entire performance under one tent." In The Big Fella, acclaimed biographer Jane Leavy recreates that 21-day circus and in so doing captures the romp and the pathos that defined Ruth’s life and times. Drawing from more than 250 interviews, a trove of previously untapped documents, and Ruth family records, Leavy breaks through the mythology that has obscured the legend and delivers the man.




The Fingerprint


Book Description

The idea of The Fingerprint Sourcebook originated during a meeting in April 2002. Individuals representing the fingerprint, academic, and scientific communities met in Chicago, Illinois, for a day and a half to discuss the state of fingerprint identification with a view toward the challenges raised by Daubert issues. The meeting was a joint project between the International Association for Identification (IAI) and West Virginia University (WVU). One recommendation that came out of that meeting was a suggestion to create a sourcebook for friction ridge examiners, that is, a single source of researched information regarding the subject. This sourcebook would provide educational, training, and research information for the international scientific community.




Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks


Book Description

Revealing the secret history of punctuation, this tour of two thousand years of the written word, from ancient Greece to the Internet, explores the parallel histories of language and typography throughout the world and across time.




Psychological Warfare


Book Description

This book is the product of experience rather than research, of consultation rather than reading. It is based on my five years of work, both as civilian expert and as Army officer, in American psychological warfare facilities—at every level from the Joint and Combined Chiefs of Staff planning phase down to the preparing of spot leaflets for the American forces in China. (Paul M. A. Linebarger, Psychological Warfare) Contents: DEFINITION AND HISTORY: Historic Examples of Psychological Warfare The Function of Psychological Warfare Definition of Psychological Warfare The Limitations of Psychological Warfare Psychological Warfare In World War I Psychological Warfare In World War II ANALYSIS, INTELLIGENCE, AND ESTIMATE OF THE SITUATION: Propaganda Analysis Propaganda Intelligence Estimate of the Situation PLANNING AND OPERATIONS: Organization for Psychological Warfare Plans and Planning Operations for Civilians Operations Against Troops PSYCHOLOGICAL WARFARE AFTER WORLD WAR II The "Cold War" and Seven Small Wars Strategic International Information Operations Research, Development and the Future Military PsyWar Operations, 1950-53