Legibility of Print


Book Description

Methodology and definitions; Legibility of letters and digits; Kinds of type; Size of type; Width of line; Leading and relationship of leading, type size, and line width; Spatial arrangements of the printed page; Color of print and background; Printing surfaces; Cumulative effect of combining nonoptimal typographical arrangements; Newspaper typography; Formulas and mathematical tables; Special printing situations; Illumination for reading; The hygienic reading situation.










Reading Letters


Book Description

This title will help type designers create high-legibility typefaces and graphic designers determine the optimal typeface for a given project. 'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.







Just My Type


Book Description

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.




Digital Color and Type


Book Description

Digital Type and Colour emphasizes the importance of mastering two fundamental principles of traditional typography -- type and colour -- in order to work effectively on screen. The book opens with an examination of the basics of type and colour (with a large section of samples for quick reference). It then explores a more experimental approach to the use of colour and type, with the author detailing traditional typographic rules and investigating ways of breaking those rules to achieve new and innovative design. A wide variety of academic and professional case studies reveal the methods and rationale behind the work profiled. A useful reference book for all graphic designers, Digital Type and Colour provides a fresh set of possibilities for screen work.







Typologia


Book Description

Typologia presents more or less graphically Frederic Goudy's work in type design and describes his own methods of type production. His remarks on type legibility and fine printing, as presented in the body of the book, present the conclusions of a craftsman intensely interested in every phase of typography. The book itself, which Goudy was asked by the University of California Press to write, plan, and supervise, has been set in a type designed by Goudy and and first employed for the exclusive use of the University–University of California Old Style.




Type Rules!


Book Description

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts