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Lenguaje publicitario y discursos solidarios

Author : Eloísa Nos Aldás

Publisher : Icaria Editorial

Page : 356 pages

File Size : 17,56 MB

Release : 2007-09

Category : Social Science

ISBN : 9788474269260

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Book Description

Este libro estudia las capacidades expresivas de la comunicación publicitaria y, particularmente, una de sus utilizaciones más complejas y menos estudiadas, la sensibilización. Explora el cruce de caminos entre la comunicación publicitaria comercial y la social, y profundiza en las particularidades del Tercer Sector como contexto de especialización del lenguaje de la publicidad. La autora propone una eficacia publicitaria adecuada a las responsabilidades de transformación social y de educación cívica de los agentes del Tercer Sector. Todas sus acciones de comunicación, incluidas las publicitarias, necesitan contribuir de forma transversal a sus objetivos socioculturales, por lo que este trabajo propone una necesaria eficiencia cultural que se vincule a sus necesidades de gestión, y una eficacia cultural que ayude a establecer nuevas metodologías de elaboración y de evaluación de los discursos publicitarios adecuadas para las campañas educativas. Eloísa Nos Aldás (Castellón, 1974) es doctora y profesora del área de Comunicación Audiovisual y Publicidad en la Universitat Jaume I de Castellón (UJI). Codirectora del Programa Oficial de Postgrado "Estudios Internacionales en Paz, Conflictos y Desarrollo" de la UJI. Coordina la línea de investigación de la Cátedra UNESCO de Filosofía para la Paz sobre "Comunicación para la Paz y la Cooperación" y es investigadora del Centro de Análisis de la Comunicación del Tercer Sector (C-ACTS). Ha editado Medios Periodísticos, Cooperación y Acción Humanitaria (Icaria); junto a V. J. Benet, La publicidad en el Tercer Sector (Icaria); y junto a Ma J. Gámez, Medios de comunicación y solidaridad: reflexiones en torno a la (des)articulación social.



Paths to a Culture of Tolerance and Peace

Author : Basma EL Zein

Publisher : CRC Press

Page : 149 pages

File Size : 48,29 MB

Release : 2022-09-01

Category : Science

ISBN : 100079668X

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Book Description

We are living today in a multicultural world, surrounded by people from different backgrounds, cultures and religions. Establishing tolerance and peace has become crucial. Without these qualities, social stability and communal harmony are threatened; and acceptance of each other remains elusive. Spreading a culture of tolerance and peace is necessary to address contemporary issues of world peace, this includes reflection on the importance of refusing violence and adopting a more peaceful means for resolving disagreements and conflicts. This book, written by the world’s foremost thinkers in this area, aims to increase feelings of openness and respect toward others, solidarity and sharing based on a sense of security in one's own identity and a capacity to recognize the many dimensions of being human in different cultural and social contexts. Topics discussed in the book include: Promoting Tolerance and Peace  Teaching Tolerance and Peace  Human Values  Intercultural / Interreligious dialogue  Human Fraternity document



Organizational Behavior

Author : Don Hellriegel

Publisher :

Page : 0 pages

File Size : 27,71 MB

Release : 2001

Category : Beslutningstagning-ledelse

ISBN : 9780324069563

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Book Description

Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.



Nonkilling Global Political Science

Author : Glenn D. Paige

Publisher : Center for Global Nonkilling

Page : 189 pages

File Size : 38,97 MB

Release : 2009

Category : Political Science

ISBN : 0982298307

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Book Description

This book is offered for consideration and critical reflection primarily by political science scholars throughout the world from beginning students to professors emeriti. Neither age nor erudition seems to make much difference in the prevailing assumption that killing is an inescapable part of the human condition that must be accepted in political theory and practice. It is hoped that readers will join in questioning this assumption and will contribute further stepping stones of thought and action toward a nonkilling global future.



Reification

Author : Axel Honneth

Publisher : Oxford University Press

Page : 181 pages

File Size : 47,25 MB

Release : 2008-01-28

Category : Philosophy

ISBN : 019988644X

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Book Description

In these original and imaginative essays, delivered as the Tanner Lectures at the University of California, Berkeley in 2005, the distinguished third-generation Frankfurt School philosopher Axel Honneth attempts to rescue the concept of reification by recasting it in terms of the philosophy of recognition he has been developing over the past two decades.



Media Education in Latin America

Author : Julio-César Mateus

Publisher : Routledge

Page : 278 pages

File Size : 50,92 MB

Release : 2019-07-22

Category : Education

ISBN : 0429534671

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Book Description

This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.



Nonkilling Societies

Author : Joám Evans Pim

Publisher :

Page : 407 pages

File Size : 32,81 MB

Release : 2010-01-01

Category : Nonviolence

ISBN : 9780982298343

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Book Description



Existential Semiotics

Author : Eero Tarasti

Publisher : Indiana University Press

Page : 227 pages

File Size : 33,30 MB

Release : 2001-02-22

Category : Literary Criticism

ISBN : 0253028531

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Book Description

Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.



Body Politics in Development

Author : Wendy Harcourt

Publisher : Zed Books Ltd.

Page : 369 pages

File Size : 29,66 MB

Release : 2013-04-04

Category : Political Science

ISBN : 1848136188

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Book Description

Body Politics in Development sets out to define body politics as a key political and mobilizing force for human rights in the last two decades. This passionate and engaging book reveals how once-tabooed issues, such as rape, gender-based violence, and sexual and reproductive rights, have emerged into the public arena as critical grounds of contention and struggle. Engaging in the latest feminist thinking and action, the book describes the struggles around body politics for people living in economic and socially vulnerable communities and covers a broad range of gender and development issues, including fundamentalism, sexualities and new technologies, from diverse viewpoints. The book's originality comes through the author's rich experience and engagement in feminist activism and global body politics and was winner of the 2010 FWSA Book Prize.



Fragments for a History of the Human Body

Author : Michel Feher

Publisher : Zone Books

Page : 600 pages

File Size : 27,72 MB

Release : 1989

Category : Medical

ISBN :

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Book Description

"The first approach can be called vertical since what is explored here is the human body's relationship to the divine, to the bestial and to the machines that imitate or simulate it. The second approach covers the various junctures between the body's "outside" and "inside": it can therefore be called a "psychosomatic" approach, studying the manifestation - or production - of soul and the expression of emotions through the body's attitudes, and, on another level, the speculations inspired by cenesthesia, pain and death. Finally, the third approach ... brings into play the classical opposition between organ and function by showing how a certain organ or bodily substance can be used to justify or challenge the way human society functions ..." - foreword Part 3.