Author : Jana Matthews
Publisher : Oxford University Press
Page : 288 pages
File Size : 28,3 MB
Release : 2003-09-04
Category : Business & Economics
ISBN : 0190290617
Book Description
Entrepreneurs often struggle with many aspects of business: planning and financing company growth, creating a company vision, recruiting, leading, and managing people, as well as personal costs. In Lessons from the Edge, more than 50 business owners and entrepreneurs offer a wealth of real-life stories--in their own words--that provide rare insights about keeping a company healthy and growing. Here is a unique collection of first-person accounts by entrepreneurs who describe their mistakes in business and the lessons they have learned as a result. The stories cover a wide range of experiences from the trials and tribulations of partnerships, to the loss of key customers, theft, finding and retaining employees, and the personal cost of living on the edge. The authors have drawn on interviews with more than 50 entrepreneurs, all of whom are under 45 years of age and are founders or presidents of companies with revenues over $1 million and growing rapidly. They volunteered to share their stories, describing why they lost or almost lost their companies, what they did wrong, and the lessons they have learned. Their narratives are full of mistakes, failure, courage, moments of realization, and timely moves that saved the day. Every company owner will find these accounts insightful, compelling, and occasionally gut wrenching, especially because most face similar challenges and live with the reality that they too could fall off the edge. This instructive and inspiring book brims with lessons for all business owners about courage, persistence, and survival. Lessons from the Edge is an essential read for both established and prospective entrepreneurs.
