Leverage LIVE Online


Book Description

In an era where tools are not limiting, our challenge is to cultivate a productive LIVE online culture – the opportunity is to maximise the effectiveness of remote working and virtual learning. TRANSFORMATION is well underway As the global pandemic struck the world in 2020, organisations and individuals, managers and entrepreneurs quickly hopped online to manage, deliver and facilitate virtually what needed to get done. Gartner reported that 88% of organisations worldwide made it mandatory or encouraged their employees to work from home after COVID-19 was declared a pandemic. Furthermore, 97% of organisations immediately cancelled all work-related travel. We found new ways to work, collaborate, learn, consult and sell from a webcam. Many online interactions went well, and many others were awkward, confusing or overwhelmingly fatiguing. But everyone coped as best they could. LIVE ONLINE is now the long game As we grow and emerge from the pandemic there are all sorts of ‘new normal’ to be redefined and navigated. Gartner now reports that 74% of companies plan to shift some of their employees to remote working permanently. As the majority of people have been working from home for over a year now, business leaders have started to realise the many benefits of having a remote workforce. It’s all about LEVERAGE Leveraging this shift to ‘virtual’ and ‘work-from-anywhere’ is now a compelling focus. Leaders must overcome the disengagement, webcam fatigue and poorly prepared online meetings and virtual workshops. The challenge now is how to really engage with flair, interact meaningfully, maintain attention and raise commitment in the virtual LIVE online environment.




Life Leverage


Book Description




The Virtual Ticket


Book Description

The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you.




Next Level Virtual Training


Book Description

Surpass the Basics of Virtual Training Next Level Virtual Training, by Diana L. Howles, has received awards from Axiom Business Book Awards, Goody Business Book Awards, and North American Book Awards. As virtual training continues as a go-to, effective learning option, and platform providers improve functionality, trainers and facilitators need to take their skills to the next level. Written by expert facilitator Diana L. Howles, this book goes beyond the basics of virtual training and online synchronous instruction, providing in-depth insights into advanced challenges. Next Level Virtual Training introduces the Virtual Trainer Capability Model, which identifies eight areas of expertise for the top virtual professional. A train-the-virtual-trainer resource, this book will guide you developing the specific knowledge and skills to facilitate online interactivity, manage multitasking, be technically fluent, oversee logistics and troubleshooting, leverage your voice, and engage virtual learners. Importantly, this book is about actionable tips, strategies, and techniques rather than the technologies. Inside you’ll find comprehensive chapters on developing on-camera competence; applying learning experience design to live online learning; and preparing for the combination of onsite and online learners together in a post-pandemic hybrid work environment. Whether you are a virtual trainer, a live online facilitator, a synchronous educator, an online adult education instructor, this book is for you. It is also for designers, developers, evaluators, and producers of virtual learning.







Interact and Engage, 2nd Edition


Book Description

Ignite Online Events and Virtual Training with the Use of Well-Designed and Facilitated Activities Creating outstanding virtual meetings, webinars, and training programs has always been challenging for novice and experienced instructional designers and facilitators alike. Virtual learning experts Kassy LaBorie and Tom Stone understand that the need to interact and engage is more important than ever, as online collaboration becomes the norm rather than the exception. In this new, updated edition of Interact and Engage!, the authors offer more than 75 activities as well as tips and strategies to help you create effective online learning and masterful meetings and webinars. Activities range from warmups and icebreakers to closers and celebrations, and everything in between. LaBorie and Stone cover advanced features and techniques and guide you on how to convert or create your own online activities, no matter what technology you are using now or in the future. An appendix presents two capability models for the positions of virtual facilitator and producer.




Advances in Digital Marketing and eCommerce


Book Description

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.




The Live-Streaming Handbook


Book Description

The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.




E-Commerce and the Digital Economy


Book Description

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.




Trust Funnel


Book Description

How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.