Leveraging on the potentials of Social Media for performance of small and medium scale enterprise


Book Description

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.87, , course: MBA, language: English, abstract: With the increasingly access to Internet across Nigeria, and relatively low prices of smartphones, social media networking sites such as Facebook, Instagram, Twitter, etc., have become a tool for users to build communities, foster relationships and enhance business growth. Today, Social media is a top agenda among SMEs. Many firms have developed an integrated Social Media strategies to increase the performance of their business. Few companies have gone further to recruit consultant in order to optimally benefit from the opportunities, the platform has to offer. Social media tools are gaining popularity and increasingly in use among different sizes of businesses including start-ups, Small and Medium Enterprises (SMEs) and multinational corporations. Despite the advancement in the usage of the tools, little is being known by practitioners on the impact of social media networks on business performance. SMEs have limited understanding on the use of social media. Hence, the research study aim to identify ways social media can leverage on the potentials of social media for the performance of their business.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Social Media Marketing for Small Businesses


Book Description

Are you a small business owner looking to harness the power of social media to grow your brand and reach new customers? Look no further! Introducing "Social Media Marketing for Small Businesses: A Step-by-Step Guide," your comprehensive resource for building a successful and sustainable social media strategy that drives results. In today's digital age, having a strong social media presence is essential for any small business. With billions of people using platforms like Facebook, Instagram, Twitter, and LinkedIn every day, there has never been a better time to connect with your target audience and expand your brand's reach. But with so many platforms, tools, and tactics to choose from, getting started with social media marketing can feel overwhelming. That's where this guide comes in. Written specifically for small business owners and entrepreneurs, this practical, easy-to-follow guide breaks down the complex world of social media marketing into ten actionable steps that you can implement right away. From understanding your audience and setting clear objectives, to creating engaging content and leveraging the power of hashtags and influencers, this step-by-step guide will help you navigate the social media landscape with ease and confidence. Inside "Social Media Marketing for Small Businesses: A Step-by-Step Guide," you'll discover: How to identify and understand your target audience to create content that resonates with them The importance of setting clear, measurable, and achievable objectives for your social media efforts Tips and tricks for creating engaging, share-worthy content that stands out in the crowded social media space The power of hashtags, influencers, and partnerships in extending your reach and attracting a larger audience Strategies for boosting engagement with contests, giveaways, and other interactive elements Best practices for utilizing paid advertising to reach more potential customers and generate leads Techniques for measuring, analyzing, and improving your social media performance Tips for adapting to changing landscapes and staying ahead of social media trends How to scale your social media efforts efficiently as your business grows Real-life case studies that illustrate the main points of each chapter and provide inspiration for your own social media journey Whether you're new to social media marketing or looking to improve your existing efforts, "Social Media Marketing for Small Businesses: A Step-by-Step Guide" is the perfect resource to help you achieve your goals. Don't miss your chance to unlock the full potential of social media for your small business - download your copy today and start growing your brand online!




Social Media For Small Business


Book Description

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.







The Small Business' Guide to Social CRM


Book Description

If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you need for success




Integrating Social Media into Business Practice, Applications, Management, and Models


Book Description

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.




Social Media at Work


Book Description

The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others




Social Media Performance Management


Book Description

Social media has created a myriad of opportunities for brands to connect, interact, and bond with customers. Such forms of social interactions are widely considered as key drivers for marketing and firm profitability. However, only few companies manage to realize this potential because they fail to engage customers on their social media journey in an effective way. This dissertation attends to this challenge by proposing a unique concept coined the social media interaction funnel which helps companies to better understand the various interactions customers engage in on social media, what motivates them, and how they can be managed effectively to drive performance outcomes. We investigate this concept in three interrelated ways. First, we conceptualize the social media interaction funnel based on different forms of behavioral engagements. In a subsequent descriptive analysis of the funnel in managerial practice, we show that leveraging high level social interactions, i.e. the contribution and creation of brand-related contents, are more strongly related to social media performance than low-level social interactions, i.e. the consumption of brand-related contents. Finally, we lend causal support for our finding by investigating the antecedents and consequences of social interactions in an experimental design. More specifically, by drawing on self-determination-theory (SDT), we demonstrate that social media users satisfy their fundamental needs for competence, relatedness, and autonomy by engaging in different forms and levels of social interactions on social media. In that respect, brands' motivational content appeals play a critical role as they facilitate the satisfaction of SDT needs and thus prompt social media users to engage in different brand-related activities. If brands succeed in doing so, they are able to realize a positive return-on-social-interaction in terms of heightened brand attitudes, purchase intent, and engagem.




Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement


Book Description

Academic scholars find themselves confronted with a formidable challenge: staying abreast of the ever-evolving landscape of Artificial Intelligence(AI). The intricate interplay between AI and its profound impact on various facets of society, including customer engagement, remains an enigma for many. This knowledge gap not only hampers their ability to contribute meaningfully to their fields but also leaves them trailing behind the dynamic developments taking place in industries worldwide. As AI continues to reshape the business environment, it becomes imperative for academia to bridge this chasm between theory and practice. Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement is an effective solution to the pressing problem at hand. With meticulous clarity, it unravels the complexities of ChatGPT, an innovative AI technology, and its revolutionary potential in the realm of customer engagement. It offers a lifeline to academic scholars seeking to navigate the uncharted territory of AI, providing them with an in-depth understanding of how ChatGPT can reshape customer interactions.