British Leyland


Book Description

In 1968, British Leyland brought together many of Britain's motor manufacturers, with the intention of creating a robust unified group that could equal the strength of the big European conglomerates. But this was not to be. There have been many books about the politics and the business activities of British Leyland, but British Leyland - The Cars, 1968-1986 looks exclusively at the cars that came from the company, both the models it inherited and those it created. The eighteen years of the corporation's existence saw a confusing multitude of different car types, but this book resolves these confusions, clarifying who built what, and when. The book takes 1986 as its cut-off point because this was the year that the old British Leyland ceased to exist and what was left of the car and light commercial business was renamed the Rover Group. The book includes: Production histories and technical specifications of every major model; The special overseas models; Appendices on engines, code names, and factories; Buying guidance on the models built in Britain. This is the most comprehensive book so far to focus on the cars from British Leyland between 1968-1986 and it provides an overview of each model's production history, together with essential specification details. It is profusely illustrated with 178 colour and 63 b&w photographs.




Rover Cars 1945 to 2005


Book Description

This comprehensive pictorial overview of Rover cars covers 1945-2005 models. It describes and illustrates all the great classic Rovers up to and including the SD1, British Leyland models with Rover badges, the models designed in conjunction with Honda, the later British-designed cars and, finally, the little-known City Rover.




Rover SD1


Book Description

Rover's big hatchback saloon of the 1970s and 1980s had all the elements of a superb motor car. It was the work of long-standing Rover engineers, with substantial input from their colleagues at Triumph. The SD1's top models even shared their V8 engines with earlier and much-loved classics from Rover. It was stunningly attractive, cleverly derived from Italian supercar styling and still extraordinarily practical thanks to its large hatchback configuration. In this new book, Rover historian James Taylor tells the full story of the SD1, warts and all, from initial concept to final production model. The oft-criticized early models and the more successful later variants are discussed as well as the exclusive Vitesse and Vanden Plas models and overseas and police variants. Finally, for those inspired enough to seek one out today, there is guidance on purchase and ownership. Includes full production histories and comprehensive specification details and is fully illustrated with 200 colour and 70 black & white photographs.




British Leyland Motor Corporation 1968-2005


Book Description

British Leyland Motor Corporation, formed in the wake of the post-war manufacturing boom, brought together almost all the British-owned car and commercial vehicle companies that then existed. At the head of the sixth largest car manufacturer in the world, its management confi dently expected to give the United Kingdom a leading place in the global motor industry. The eventual failure was one of the biggest and most disappointing disasters in British industrial history. Despite this, we can be proud of British Leyland's legacy: successful and much loved vehicles like the Mini and the Range Rover have endured, its working practices had a lasting effect on industrial relations policy, and brands that once formed part of the group continue to thrive in this ever-competitive market. From their unique insider perspective, three former employees of the brand reveal in unprecedented detail the ups and downs of this iconic British company.




Rover Group


Book Description

The Rover Group - Company and Cars is a comprehensive history of the company and a guide to its products. Centring on the period of the official existence of the Rover Group, the book also examines the events leading up to its formation in 1986 and its controversial aftermath, following its dismemberment in 2000. The book is backed by first-hand accounts from Rover employees, as well as a foreword by Jon Moulton, the man behind several bids to acquire elements of the company. Including production histories and full specification guides to its cars, The Rover Group is a compelling insider's account of one of the most controversial periods in the British motor industry. The book covers: the beginnings of Rover and its place in British Leyland; Land Rover's expansion in the 1980s and how it led to the foundation of the Rover Group; Rover under British Aerospace and the sell-off to BMW; Rover's struggle under German management and BMW's disposal of the Group and finally, the aftermath of Rover's collapse - MG Rover, Land Rover and MINI. Fully illustrated with 270 historical and original colour photographs.




The British Motor Industry, 1945-94


Book Description

A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.




Land Rover


Book Description

The Land Rover has become an icon across the world, famed for its classic design, its practicality and its longevity. In this revised edition of his acclaimed book, first issued as Land Rover - 60 Years of the 4 x 4 Workhouse, James Taylor charts sixty-five years of Land Rover development in comprehensive detail, bringing the story right up to date with the latest Defender variants. Contents include: Prototypes and development vehicles; Standard production models; The special editions; Land Rovers built outside the UK; Special conversions; Military variants; The Land Rovers that never were. The first book to look at the story of the Land Rover's gradual evolution. Comprehensively researched, extensively illustrated and accessibly presented, this will be an indispensable read for all those who have an interest in the legend that is Land Rover. Superbly illustrated with 476 colour photographs. James Taylor's major specialization is the Rover company and its descendants, and he is widely acknowledged as the pre-eminent historian of the Land Rover.




Rover 75 and MG ZT


Book Description

From the moment of its launch in 1998, the Rover 75 caught the public's imagination. Here, at last, was a car that felt like traditional Rovers and had been designed in Britain. Rover 75 and MG ZT charts the evolution of the models from the early 1990s onwards including full production histories and comprehensive specification details. Contents include: the development and production of the Rover 75 under BMW in the 1990s; becoming the MG Rover Group - from BMW to Phoenix Venture Holdings; expanding the Rover 75 with Longbridge Rover Salooons and Tourers; the MG models of the new millennium - the ZT and ZT-T; monogram 75, the five-millionth Rover; a facelift for the cars with the new V8 engines; moving production to China and the end of the MG Rover Group. Illustrated with 267 colour photographs, this is essential reading for motoring enthusiasts and fans of the Rover brand.




The Thatcher Revolution


Book Description

Earl A. Reitan examines the polices adopted by three revolutionary Prime Ministers, and insightfully illuminates the broader implications of the leaders' profound influence on British politics and society. Written clearly and concisely, The Thatcher Revolution is essential reading for anyone interested in the state and future of modern Britain.




The Science and Art of Branding


Book Description

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.