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Library Public Relations, Promotions, and Communications

Author : Lisa A. Wolfe

Publisher :

Page : 0 pages

File Size : 40,7 MB

Release : 2005

Category : Libraries

ISBN : 9781555704711

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Book Description

The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.



Powerful Public Relations

Author : Rashelle S. Karp

Publisher : American Library Association

Page : 100 pages

File Size : 18,17 MB

Release : 2002

Category : Language Arts & Disciplines

ISBN : 9780838908181

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Book Description

Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce



Library Public Relations, Promotions, and Communications

Author : Lisa A. Wolfe

Publisher :

Page : 232 pages

File Size : 41,26 MB

Release : 1997

Category : Business & Economics

ISBN :

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Book Description

This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.



Marketing and Public Relations for Libraries

Author : Cosette N. Kies

Publisher : Scarecrow Press

Page : 220 pages

File Size : 12,30 MB

Release : 2003

Category : Business & Economics

ISBN : 9780810846562

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Book Description

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.



The Public Relations Handbook

Author : Alison Theaker

Publisher : Routledge

Page : 377 pages

File Size : 32,55 MB

Release : 2004-08-02

Category : Business & Economics

ISBN : 1134369220

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Book Description

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.



Persuasive Public Relations for Libraries

Author : Kathleen Kelly Rummel

Publisher : Chicago : American Library Association

Page : 240 pages

File Size : 47,97 MB

Release : 1983

Category : Language Arts & Disciplines

ISBN :

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Public Relations for Libraries

Author : Allan Angoff

Publisher : Praeger

Page : 264 pages

File Size : 35,45 MB

Release : 1973-10-04

Category : Business & Economics

ISBN :

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Exploring the Relationship Between Media, Libraries, and Archives

Author : Chisita, Collence Takaingenhamo

Publisher : IGI Global

Page : 283 pages

File Size : 18,83 MB

Release : 2018-09-21

Category : Language Arts & Disciplines

ISBN : 1522558411

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Book Description

New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.



The PR Knowledge Book

Author : Sangeeta Waldron

Publisher : Business Expert Press

Page : 180 pages

File Size : 47,4 MB

Release : 2019-07-31

Category : Business & Economics

ISBN : 1949991652

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Book Description

The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.



Public Relations for Librarians

Author : Anne F. Roberts

Publisher : Englewood, Colo. : Libraries Unlimited

Page : 204 pages

File Size : 48,28 MB

Release : 1989

Category : Language Arts & Disciplines

ISBN :

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