› › Likeable Social Media Third Edition How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On All Social Networks That Matter

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author : Dave Kerpen

Publisher : McGraw Hill Professional

Page : 289 pages

File Size : 12,74 MB

Release : 2011-06-07

Category : Business & Economics

ISBN : 0071769501

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Book Description

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking



Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Author : Dave Kerpen

Publisher : McGraw Hill Professional

Page : 333 pages

File Size : 16,49 MB

Release : 2019-02-22

Category : Business & Economics

ISBN : 1260453294

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Book Description

Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more





Social Media Theory and Communications Practice

Author : Whitney Lehmann

Publisher : Taylor & Francis

Page : 192 pages

File Size : 39,84 MB

Release : 2023-07-31

Category : Business & Economics

ISBN : 1000900681

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Book Description

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.



The Public Relations Writer’s Handbook

Author : Whitney Lehmann

Publisher : Routledge

Page : 293 pages

File Size : 34,55 MB

Release : 2019-12-06

Category : Business & Economics

ISBN : 1351261908

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Book Description

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.



Marketing in 2021

Author : Sruthi S, Bhawana Raghav, V.MURUGAN

Publisher : Archers & Elevators Publishing House

Page : pages

File Size : 41,34 MB

Release :

Category : Antiques & Collectibles

ISBN : 9390996171

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Book Description



Likeable Social Media

Author : Dave Kerpen

Publisher :

Page : 304 pages

File Size : 36,22 MB

Release : 2019

Category : Electronic books

ISBN :

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Book Description

Packed with expert advice and new case studies that demonstrate the latest best practices, this book reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. --



The Zen of Social Media Marketing

Author : Shama Hyder

Publisher : BenBella Books, Inc.

Page : 277 pages

File Size : 37,66 MB

Release : 2016-08-16

Category : Business & Economics

ISBN : 1942952406

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Book Description

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success



Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

Author : Dave Kerpen

Publisher : McGraw Hill Professional

Page : 254 pages

File Size : 22,41 MB

Release : 2012-11-02

Category : Business & Economics

ISBN : 0071800484

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Book Description

Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.



Wean in 15

Author : Joe Wicks

Publisher : Pan Macmillan

Page : 360 pages

File Size : 15,32 MB

Release : 2020-05-14

Category : Cooking

ISBN : 1529016347

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Book Description

Wean your baby with help from record-breaking cookbook author and proud dad Joe Wicks, the nation's favourite PE teacher. · All the reliable information you need to wean your baby from first foods to enjoying family mealtimes. · Packed with simple and trustworthy ideas Joe has drawn from his experience of weaning his daughter, Indie, combined with expert guidance from leading registered nutritionist, Charlotte Stirling-Reed. · Features one hundred delicious, healthy and balanced recipes, from finger foods and purées to adapting your own favourite meals. Joe Wicks is responsible for getting the nation moving with his incredible record-breaking family-friendly workouts. Now he's turned his attention to making weaning – a daunting prospect for all parents – a happy and enjoyable time for the whole family. Whether you’re a first-time parent or not, Wean in 15 guides you towards getting the best for your little one, from figuring out when to start weaning and how much food your child needs, to adapting your own meals for your child. Joe knows how difficult it can be to manage your time, so he also shows you how to prep like a boss with shopping lists and freezable items. With one hundred tasty recipes split into age stages, expert help with nutrients, allergies, supplements and fussy eaters, as well as knowing how to understand your child’s signals, this is the only weaning guide you will ever need to lay the foundation for a lifetime of healthy, happy eating.