Author : David Meerman Scott
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 48,26 MB
Release : 2009
Category : Business & Economics
ISBN : 0470379286
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author : Marcus Sheridan
Publisher : John Wiley & Sons
Page : 357 pages
File Size : 39,90 MB
Release : 2019-08-06
Category : Business & Economics
ISBN : 1119610141
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author : Ebony LaDelle
Publisher : Simon and Schuster
Page : 320 pages
File Size : 45,63 MB
Release : 2022-05-31
Category : JUVENILE FICTION
ISBN : 1665908157
Prince Jones, a self-professed teen love doctor known for his radio segment on the local hip-hop station, believes he can get the bookish, anti-romance Dani Ford to fall in love with him in three dates.
Author : David Brock
Publisher : Scribl
Page : 60 pages
File Size : 40,5 MB
Release : 2019-02-22
Category : Business & Economics
ISBN : 1633481549
Welcome to the latest and very easy to apply LinkedIn Ads Training guide, designed to take you by the hand and walk you through the process of getting the most out of LinkedIn Advertising. This exclusive training guide will show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate LinkedIn Ads in the easiest way possible, using the most effective tools...
Author : John Lim
Publisher : Createspace Independent Publishing Platform
Page : 44 pages
File Size : 16,82 MB
Release : 2016-12-01
Category :
ISBN : 9781540539113
Note: this is a 5.5" x 8.5" (13.97 x 21.59 cm) size coloring book, similar to A5 padfolio size; perfect for purses, briefcases, backpacks. "Take it offline," "Let's get the ball rolling," "Ping me," and of course, "synergy." These are just some of the worst clich�s that have come out of corporate America. It's a known fact that prolonged exposure to these office sayings can lead to increased eye-rolling, annoyance and strain of the facial muscles from too much fake smiling when hearing these from your manager. To combat this, we've created this corporate clich�s adult coloring book as much needed stress therapy; a fun, passive-aggressive way to take out your angst against these ridiculous office sayings that have taken over your meetings, memos and emails from your company's higher ups. We've taken 19 of the most annoying corporate clich�s and translated them into hilarious, literal translations that you can color and poke fun at. Most are even workplace friendly so you can hang them on your wall without your manager giving you the stink eye (well, depending on where you work ... hmmm time for the disclaimer: we make no promises on whether you'll get the stink eye if you pin pages of this book to your office / cubicle wall, so you assume the risk on that!). ***Benefits*** -We've taken 19 of the most ridiculous corporate clich�s that have ended up on top business publications' "must stop using list" and translated them into hilarious, literal representations. -5.5" x 8.5" (13.97 x 21.59 cm) similar to A5 padfolio size; perfect for purses, briefcases, backpacks. -The perfect birthday, stocking stuffer, white elephant, secret Santa, gift for a co-worker, friend or loved one who has to suffer thru these clich�s on a daily basis. -Studies have shown that adult coloring books are perfect stress therapy. We even consulted with a few therapists who confirmed this. And let's face it, hearing corporate clich�s over and over is not fun! But what is fun is poking fun at them in a passive-aggressive way that can relieve stress! -Unlike most coloring books, each illustration is a carefully crafted theme, tied to a specific clich� and not simply random patterns. -Coloring book images are only on one side of the page (we didn't double dip!). -But not to waste the space, we put some fun stuff on the reverse side of each page: a corporate-speak definition, fun trivia and a hashtag on so you can post pictures of your artwork on social media. -We even included a fun all-occasion gift checklist inside the cover so you don't have to buy a separate gift card. You can be cheap and environmentally friendly at the same time!
Author : Ryan Holiday
Publisher : Penguin
Page : 305 pages
File Size : 20,39 MB
Release : 2021-09-28
Category : Business & Economics
ISBN : 0593191676
The instant New York Times, Wall Street Journal, and USA Today Bestseller! Ryan Holiday’s bestselling trilogy—The Obstacle Is the Way, Ego is the Enemy, and Stillness is the Key—captivated professional athletes, CEOs, politicians, and entrepreneurs and helped bring Stoicism to millions of readers. Now, in the first book of an exciting new series on the cardinal virtues of ancient philosophy, Holiday explores the most foundational virtue of all: Courage. Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom. In Courage Is Calling, Ryan Holiday breaks down the elements of fear, an expression of cowardice, the elements of courage, an expression of bravery, and lastly, the elements of heroism, an expression of valor. Through engaging stories about historic and contemporary leaders, including Charles De Gaulle, Florence Nightingale, and Dr. Martin Luther King Jr., Holiday shows you how to conquer fear and practice courage in your daily life. You’ll also delve deep into the moral dilemmas and courageous acts of lesser-known, but equally as important, figures from ancient and modern history, such as Helvidius Priscus, a Roman Senator who stood his ground against emperor Vespasian, even in the face of death; Frank Serpico, a former New York City Police Department Detective who exposed police corruption; and Frederick Douglass and a slave named Nelly, whose fierce resistance against her captors inspired his own crusade to end slavery. In a world in which fear runs rampant—when people would rather stand on the sidelines than speak out against injustice, go along with convention than bet on themselves, and turn a blind eye to the ugly realities of modern life—we need courage more than ever. We need the courage of whistleblowers and risk takers. We need the courage of activists and adventurers. We need the courage of writers who speak the truth—and the courage of leaders to listen. We need you to step into the arena and fight.
Author : Goncalo Paxe Jorge Miguel
Publisher : Goncalo Paxe Jorge Miguel
Page : 773 pages
File Size : 10,86 MB
Release :
Category : Business & Economics
ISBN :
8 in 1 TRAINING GUIDE FOR SOCIAL MEDIA MARKETING 2020 Designed to take you by the hand and walk you through the process of getting the most out of Social Media Marketing in 2020, on behalf of your business. This Exclusive eBook Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know on Social Media Marketing Within this package: ✅ Latest YouTube Business Marketing Made Easy ✅ Latest Email Marketing Made Easy ✅ Latest Facebook Marketing Made Easy ✅ Latest Instagram Marketing Made Easy ✅ Latest Next Level LinkedIn Marketing Made Easy ✅ Latest Quora Marketing Made Easy ✅ Latest Social Media Marketing Made Easy ✅ Latest TikTok Marketing Made Easy I’m very excited to have you here, and I know that this will be very helpful for you. This Exclusive Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Social Media Marketing, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.
Author : Viveka von Rosen
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 22,69 MB
Release : 2012-09-12
Category : Computers
ISBN : 1118461347
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Author : Manny Medina
Publisher : John Wiley & Sons
Page : 246 pages
File Size : 39,89 MB
Release : 2019-03-12
Category : Business & Economics
ISBN : 1119584345
Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
Author : Ash Ali
Publisher : St. Martin's Press
Page : 193 pages
File Size : 15,62 MB
Release : 2022-06-07
Category : Business & Economics
ISBN : 1250280532
The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
