Logo Style


Book Description

A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.




Computer Science Logo Style: Symbolic computing


Book Description

This series is for people--adults and teenagers--who are interested in computer programming because it's fun. The three volumes use the Logo programming language as the vehicle for an exploration of computer science from the perspective of symbolic computation and artificial intelligence. Logo is a dialect of Lisp, a language used in the most advanced research projects in computer science, especially in artificial intelligence. Throughout the series, functional programming techniques (including higher order functions and recursion) are emphasized, but traditional sequential programming is also used when appropriate.In the second edition, the first two volumes have been rearranged so that illustrative case studies appear with the techniques they demonstrate. Volume 1 includes a new chapter about higher order functions, and the recursion chapters have been reorganized for greater clarity. Volume 2 includes a new tutorial chapter about macros, an exclusive capability of Berkeley Logo, and two new projects. Throughout the series, the larger program examples have been rewritten for greater readability by more extensive use of data abstraction.Volume 1 Symbolic Computing, is addressed to a reader who has used computers and wants to learn the ideas behind them. Symbolic computing is the manipulation of words and sentences, in contrast both to the graphics most people associate with Logo and to the numerical computation with which more traditional languages such as Pascal and C++ are most comfortable. This volume is well known for its clear and thorough presentation of recursion, a key idea in computer science that other texts treat as arcane and difficult.The Logo programs in these books and the author's free Berkeley Logo interpreter are available via the Internet or on diskette.




Computer Science Logo Style


Book Description




Logo Design that Works


Book Description

Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.




Design Matters: Logos 01


Book Description

The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.




The Elements of Logo Design


Book Description

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.




The Chicago Manual of Style


Book Description

Searchable electronic version of print product with fully hyperlinked cross-references.




The Best of Letterhead & Logo Design


Book Description

The best-selling Letterhead and Logo Design now compiles the most creative and inspiring work in the field in a stunning collection featuring the best of the past four volumes. From well-known design leaders, new design firms, and cutting-edge artists, this collection includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. This book is an invaluable resource for both design firms and their clients who are looking for inspiration and ideas that grab the viewer's attention and create a lasting impression.




999 Logo Design Elements


Book Description

Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.




Design Your Own Logo


Book Description