Logotypes and Letterforms
Author : Doyald Young
Publisher :
Page : 362 pages
File Size : 42,35 MB
Release : 2007
Category :
ISBN : 9780967331614
Logotypes & Letterforms
Author : Doyald Young
Publisher :
Page : 301 pages
File Size : 10,5 MB
Release : 1993
Category : Art
ISBN : 9780830639564
Book Description
The author shows and describes more than one hundred of the logotypes he has created, and discusses important design elements
Letterforms
Author : Timothy Samara
Publisher : Rockport Publishers
Page : 224 pages
File Size : 22,35 MB
Release : 2018-07-03
Category : Design
ISBN : 1631594745
Book Description
Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.
Fonts & Logos
Author : Doyald Young
Publisher : Delphi Pub
Page : 385 pages
File Size : 32,40 MB
Release : 1999
Category : Lettering.
ISBN : 9780967331607
Book Description
Logotype
Author : Michael Evamy
Publisher : Laurence King Publishing
Page : 830 pages
File Size : 20,6 MB
Release : 2012-09-24
Category : Design
ISBN : 1780673949
Book Description
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Digital Type Design for Branding
Author : Stephen Boss
Publisher : CRC Press
Page : 189 pages
File Size : 21,86 MB
Release : 2018-01-17
Category : Computers
ISBN : 1315349736
Book Description
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
The Elements of Logo Design
Author : Alex W. White
Publisher : Simon and Schuster
Page : 227 pages
File Size : 24,55 MB
Release : 2017-09-05
Category : Design
ISBN : 1621536033
Book Description
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Lettering Large
Author : Steven Heller
Publisher : The Monacelli Press, LLC
Page : 241 pages
File Size : 18,27 MB
Release : 2013-10-29
Category : Design
ISBN : 1580933599
Book Description
Typography has jumped off the printed page to stand on its own as branding, sculpture, and even architecture. Lettering Large examines this phenomenon through a diverse collection of images collected from a vast range of sources around the world. As technology has made construction and production of monumental letters possible, the demand for their design has grown exponentially. This book is the first to chronicle letters as presences in the urban landscape. Preeminent graphic design and typographic commentator and historian Steve Heller teams with Mirko Ilić, a noted graphic designer, to select the most dramatic and telling examples culled from sites across the United States and throughout Europe and Asia.
Dangerous Curves
Author : Doyald Young
Publisher :
Page : 369 pages
File Size : 23,42 MB
Release : 2008-01-01
Category : Lettering
ISBN : 9780967331621
Book Description
Lettering & Type: Creating Letters and Designing Typefaces
Author : Bruce Willen
Publisher : Princeton Architectural Press
Page : 150 pages
File Size : 16,1 MB
Release : 2009-09-23
Category : Architecture
ISBN : 9781568987651
Book Description
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
