Essentials of Marketing
Author : Edmund Jerome McCarthy
Publisher : Irwin Professional Publishing
Page : 524 pages
File Size : 14,81 MB
Release : 1988
Category : Business & Economics
ISBN :
Essentials of Marketing Research
Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
Page : 404 pages
File Size : 12,46 MB
Release : 2007-07-02
Category : Business & Economics
ISBN :
Book Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
The Essentials of Marketing Research
Author : Lawrence S. Silver
Publisher : Routledge
Page : 366 pages
File Size : 38,18 MB
Release : 2013
Category : Business & Economics
ISBN : 041589929X
Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Marketing Loose Leaf
Author : John E. Mello
Publisher : McGraw-Hill Education
Page : 640 pages
File Size : 45,91 MB
Release : 2020-01-02
Category : Business & Economics
ISBN : 9781264024285
Book Description
Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Essentials of Strategic Management
Author : John E. Gamble
Publisher : McGraw-Hill Higher Education
Page : 557 pages
File Size : 50,33 MB
Release : 2011
Category : Business planning
ISBN : 9780071220811
Book Description
This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
Essentials of Marketing Analytics
Author : Joseph F. Hair (Jr.)
Publisher :
Page : 0 pages
File Size : 25,28 MB
Release : 2024
Category : Marketing
ISBN : 9781266919985
Book Description
"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"--
Loose-Leaf for Essentials of Business Law
Author : Anthony Liuzzo
Publisher : McGraw-Hill Education
Page : 672 pages
File Size : 13,5 MB
Release : 2021-01-13
Category : Business & Economics
ISBN : 9781264126484
Book Description
The new, eleventh edition of the Essentials of Business Law program is a practical, concise, and broad-based introduction to the vibrant field of business law. While continuing to offer all the features that have made this title successful, this new edition includes a chapter on the areas of law affected by social media, updated content, and enhanced support materials. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic. The objective of the text throughout its coverage is ease - ease of use, ease of teaching, ease of assessment, and ease of understanding. It has been developed for those seeking a more fundamental overview of the concepts and principles that are vital to the understanding of business law.
Basic Marketing
Author : William D. Perreault, Jr.
Publisher : McGraw-Hill/Irwin
Page : 790 pages
File Size : 11,14 MB
Release : 2006-10
Category : Business & Economics
ISBN : 9780073324043
Book Description
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
ISE Marketing
Author : Shane Hunt
Publisher :
Page : pages
File Size : 26,38 MB
Release : 2019-11-17
Category :
ISBN : 9781260575934
Book Description
Loose-Leaf Edition Understanding Business
Author : William G. Nickels
Publisher : McGraw-Hill Education
Page : 736 pages
File Size : 28,18 MB
Release : 2021-01-26
Category : Business & Economics
ISBN : 9781264249497
Book Description
The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.
