Author : Karl T. Ulrich
Publisher : Irwin/McGraw-Hill
Page : 392 pages
File Size : 13,52 MB
Release : 2004
Category : Business & Economics
ISBN :
This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
Author : Karl Ulrich
Publisher : McGraw-Hill Education
Page : 448 pages
File Size : 42,41 MB
Release : 2019-07-23
Category : Business & Economics
ISBN : 9781260134445
Author : Heidi M. Neck
Publisher : SAGE Publications
Page : 561 pages
File Size : 24,75 MB
Release : 2016-11-30
Category : Business & Economics
ISBN : 1483383512
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
Author : Robert L. Norton
Publisher : McGraw-Hill Education
Page : 896 pages
File Size : 25,42 MB
Release : 2019-01-26
Category : Technology & Engineering
ISBN : 9781260431308
Robert L. Norton's sixth edition of DESIGN OF MACHINERY continues the tradition of this best-selling book through its balanced coverage of analysis and design and outstanding use of realistic engineering examples. Through its reader-friendly style of writing, clear exposition of complex topics, and emphasis on synthesis and design, the text succeeds in conveying the art of design as well as the use of modern tools needed for analysis of the kinematics and dynamics of machinery. Topics are explained verbally and visually, often through the use of software, to enhance student understanding. Accompanying the book is an updated online learning center.
Author : Karl T. Ulrich
Publisher : McGraw-Hill Companies
Page : 332 pages
File Size : 43,76 MB
Release : 1995
Category : Business & Economics
ISBN :
Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise.
Author : Steven Eppinger
Publisher : McGraw-Hill Education
Page : 432 pages
File Size : 16,25 MB
Release : 2011-05-05
Category : Business & Economics
ISBN : 9780073404776
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
Author : Roger S. Pressman
Publisher :
Page : 0 pages
File Size : 17,36 MB
Release : 2019-09-09
Category : Software engineering
ISBN : 9781260548006
For almost four decades, Software Engineering: A Practitioner's Approach (SEPA) has been the world's leading textbook in software engineering. The ninth edition represents a major restructuring and update of previous editions, solidifying the book's position as the most comprehensive guide to this important subject.
Author : Keith Edmund Ferguson
Publisher : Cognella Academic Publishing
Page : pages
File Size : 31,93 MB
Release : 2019-11-13
Category :
ISBN : 9781793516145
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.
Author : David Willoughby
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 404 pages
File Size : 32,15 MB
Release : 1999
Category : Music
ISBN : 9780072896398
"The World of Music" is a music listening book designed for the growing number of teachers who want to focus on listening to music as it exists in the real world of their students. Expanding the traditional repertoire used for music study, this popular text begins with American folk, religious, jazz, popular, and ethnic music before introducing some world music and concluding with a thorough overview of Western classical music. The approach captures the essence of each repertoire, and equips students to recognize different styles, appreciate their different functions, and possess a solid foundation for a lifetime of musical appreciation. The text also introduces students to the many styles of music currently enjoyed by people in the United States and helps them to appreciate the diverse roots of these styles. In addition, the text encourages its readers to appreciate different cultures around the world through an encounter with their music.
Author : Thomas H. Byers, Professor Prof.
Publisher : McGraw-Hill Education
Page : 0 pages
File Size : 24,13 MB
Release : 2018-02-19
Category : Technology & Engineering
ISBN : 9781260048520
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
