Juegos Olímpicos, televisión y redes sociales
Author : Fernández Peña, Emilio
Publisher : Editorial UOC
Page : 149 pages
File Size : 34,9 MB
Release : 2016-12-18
Category : Sports & Recreation
ISBN : 8491164243
Author : Fernández Peña, Emilio
Publisher : Editorial UOC
Page : 149 pages
File Size : 34,9 MB
Release : 2016-12-18
Category : Sports & Recreation
ISBN : 8491164243
Author : Miquel de Moragas Spa
Publisher : James F. Larson
Page : 300 pages
File Size : 27,22 MB
Release : 1995
Category : Olympics
ISBN : 9780861965380
This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.
Author : Felipe Arocena
Publisher : McFarland
Page : 180 pages
File Size : 18,63 MB
Release : 2004-03-01
Category : Social Science
ISBN : 9780786480173
Drawing on the personal experiences and observations of Cubans living both in Cuba and in Miami, this informative study provides a close-up look at Cuban society and culture, examining what life is like for the Cuban people after nearly fifty years of Castro's rule, how Cubans living in the United States manage, and the relationship between the two groups of Cubans.
Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
Page : 457 pages
File Size : 47,19 MB
Release : 2020-04-24
Category : Business & Economics
ISBN : 1799831205
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Author : Jordi Vilagut
Publisher : Editorial Almuzara
Page : 219 pages
File Size : 18,80 MB
Release : 2011-11
Category : Business & Economics
ISBN : 8483566486
Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.
Author : Anelise Gregis Estivalet
Publisher : Frontiers Media SA
Page : 120 pages
File Size : 23,95 MB
Release : 2022-10-21
Category : Science
ISBN : 2832503128
Author : Nick Couldry
Publisher : Routledge
Page : 315 pages
File Size : 18,57 MB
Release : 2009-10-16
Category : Performing Arts
ISBN : 1135278555
The 'eventization' of the media is increasingly important for the marketing and appreciation of popular media texts. Media Events gives readers an understanding of the major debates in this high-profile area of media and cultural research.
Author : Alex Candal
Publisher : Alegria Corp
Page : 64 pages
File Size : 44,97 MB
Release :
Category :
ISBN : 0692128484
Author : Giannalberto Bendazzi
Publisher : CRC Press
Page : 477 pages
File Size : 27,94 MB
Release : 2015-10-23
Category : Computers
ISBN : 1317519914
A continuation of 1994’s groundbreaking Cartoons, Giannalberto Bendazzi’s Animation: A World History is the largest, deepest, most comprehensive text of its kind, based on the idea that animation is an art form that deserves its own place in scholarship. Bendazzi delves beyond just Disney, offering readers glimpses into the animation of Russia, Africa, Latin America, and other often-neglected areas and introducing over fifty previously undiscovered artists. Full of first-hand, never before investigated, and elsewhere unavailable information, Animation: A World History encompasses the history of animation production on every continent over the span of three centuries. Volume II delves into the decades following the Golden Age, an uncertain time when television series were overshadowing feature films, art was heavily influenced by the Cold War, and new technologies began to emerge that threatened the traditional methods of animation. Take part in the turmoil of the 1950s through 90s as American animation began to lose its momentum and the advent of television created a global interest in the art form. With a wealth of new research, hundreds of photographs and film stills, and an easy-to-navigate organization, this book is essential reading for all serious students of animation history. Key Features Over 200 high quality head shots and film stills to add visual reference to your research Detailed information on hundreds of never-before researched animators and films Coverage of animation from more than 90 countries and every major region of the world Chronological and geographical organization for quick access to the information you’re looking for
Author : Eugenio Vega
Publisher : Author House
Page : 225 pages
File Size : 48,49 MB
Release : 2013
Category : Art
ISBN : 1491875283
Este libro hace un repaso, que no pretende ser exhaustivo, de las circunstancias en que la relación entre diseño, comunicación y consumo comenzó a forjarse con el desarrollo de la industria.