Loyalty Programs


Book Description

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended." Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2). It features: The history of loyalty programs Do loyalty programs work? An academic research review The eight essential principles of a best-practice loyalty program Loyalty psychology, biases, and heuristics Loyalty program design frameworks and rewards Games and gamification Business-to-business (B2B) loyalty program approaches Loyalty technology, emerging capabilities and Web3 loyalty Member data capture, analysis, and usage Loyalty marketing and member lifecycle management Commercial modelling, benefits and considerations Security and fraud risks and mitigations, and legal considerations Loyalty program operations The future of loyalty Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally. Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).




Loyalty a Complete Guide - 2019 Edition


Book Description

What are the roles of customer satisfaction and perceived value in producing online customer loyalty? Which companies are being the most innovative in loyalty marketing? What are the top five factors that drive customer loyalty? What is it going to cost to build, maintain, and refine your customer loyalty program on an ongoing basis? What is the business value in being customer-focused? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty investments work better. This Loyalty All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Self-Assessment. Featuring 821 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty improvements can be made. In using the questions you will be better able to: - diagnose Loyalty projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Scorecard, you will develop a clear picture of which Loyalty areas need attention. Your purchase includes access details to the Loyalty self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.




Loyalty Programs


Book Description




Loyalty Program A Complete Guide - 2020 Edition


Book Description

Do you have access to your customer database? Is it simple for customers to do business with you? Do you afford to launch your own digital customer loyalty program? Do employees who use one service tend to use other services? Has your loyalty program been getting away from you? This instant Loyalty Program self-assessment will make you the assured Loyalty Program domain master by revealing just what you need to know to be fluent and ready for any Loyalty Program challenge. How do I reduce the effort in the Loyalty Program work to be done to get problems solved? How can I ensure that plans of action include every Loyalty Program task and that every Loyalty Program outcome is in place? How will I save time investigating strategic and tactical options and ensuring Loyalty Program costs are low? How can I deliver tailored Loyalty Program advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Loyalty Program essentials are covered, from every angle: the Loyalty Program self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Loyalty Program outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Loyalty Program practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Loyalty Program are maximized with professional results. Your purchase includes access details to the Loyalty Program self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.







Loyalty Program Strategy A Complete Guide - 2020 Edition


Book Description

How large is your current loyalty program? How many dedicated (full-time) employees support your loyalty program? How smart is your loyalty program? Which capabilities/components does your customer loyalty program use? Can software help you approach loyal customers? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Loyalty Program Strategy investments work better. This Loyalty Program Strategy All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Loyalty Program Strategy Self-Assessment. Featuring 956 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Loyalty Program Strategy improvements can be made. In using the questions you will be better able to: - diagnose Loyalty Program Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Loyalty Program Strategy and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Loyalty Program Strategy Scorecard, you will develop a clear picture of which Loyalty Program Strategy areas need attention. Your purchase includes access details to the Loyalty Program Strategy self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Strategy Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.










Loyalty Program Rules A Complete Guide - 2020 Edition


Book Description

Are you measuring, monitoring and predicting loyalty program rules activities to optimize operations and profitability, and enhancing outcomes? What other areas of the group might benefit from the loyalty program rules team's improvements, knowledge, and learning? How are consistent loyalty program rules definitions important? What other jobs or tasks affect the performance of the steps in the loyalty program rules process? What are the implications of the one critical loyalty program rules decision 10 minutes, 10 months, and 10 years from now? This valuable Loyalty Program Rules self-assessment will make you the accepted Loyalty Program Rules domain specialist by revealing just what you need to know to be fluent and ready for any Loyalty Program Rules challenge. How do I reduce the effort in the Loyalty Program Rules work to be done to get problems solved? How can I ensure that plans of action include every Loyalty Program Rules task and that every Loyalty Program Rules outcome is in place? How will I save time investigating strategic and tactical options and ensuring Loyalty Program Rules costs are low? How can I deliver tailored Loyalty Program Rules advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Loyalty Program Rules essentials are covered, from every angle: the Loyalty Program Rules self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Loyalty Program Rules outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Loyalty Program Rules practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Loyalty Program Rules are maximized with professional results. Your purchase includes access details to the Loyalty Program Rules self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Loyalty Program Rules Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.




Customer Loyalty Program Complete Self-Assessment Guide


Book Description

Is Customer Loyalty Program currently on schedule according to the plan? Are there any constraints known that bear on the ability to perform Customer Loyalty Program work? How is the team addressing them? How will the Customer Loyalty Program team and the organization measure complete success of Customer Loyalty Program? What are the business objectives to be achieved with Customer Loyalty Program? When was the Customer Loyalty Program start date? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Customer Loyalty Program assessment. Featuring 372 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Loyalty Program improvements can be made. In using the questions you will be better able to: - diagnose Customer Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Loyalty Program and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Loyalty Program Index, you will develop a clear picture of which Customer Loyalty Program areas need attention. Included with your purchase of the book is the Customer Loyalty Program Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit http: //theartofservice.com