If You Could See the Sun


Book Description

"Academic rivals portrayed to perfection… An all-time top favorite." —Chloe Gong, #1 New York Times bestselling author of These Violent Delights and Our Violent Ends "Utterly unique, thought-provoking, and wonderfully written." —Gloria Chao, author of American Panda and Rent a Boyfriend In this genre-bending , speculative YA debut, a Chinese American girl monetizes her strange new invisibility powers by discovering and selling her wealthy classmates’ most scandalous secrets. Alice Sun has always felt invisible at her elite Beijing international boarding school, where she’s the only scholarship student among China’s most rich and influential teens. But then she starts uncontrollably turning invisible—actually invisible. When her parents drop the news that they can no longer afford her tuition, even with the scholarship, Alice hatches a plan to monetize her strange new power—she’ll discover the scandalous secrets her classmates want to know, for a price. But as the tasks escalate from petty scandals to actual crimes, Alice must decide if it’s worth losing her conscience—or even her life.




Blood, Sweat, and Pixels


Book Description

NATIONAL BESTSELLER “The stories in this book make for a fascinating and remarkably complete pantheon of just about every common despair and every joy related to game development.” — Rami Ismail, cofounder of Vlambeer and developer of Nuclear Throne Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes readers on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius. Exploring the artistic challenges, technical impossibilities, marketplace demands, and Donkey Kong-sized monkey wrenches thrown into the works by corporate, Blood, Sweat, and Pixels reveals how bringing any game to completion is more than Sisyphean—it's nothing short of miraculous. Taking some of the most popular, bestselling recent games, Schreier immerses readers in the hellfire of the development process, whether it's RPG studio Bioware's challenge to beat an impossible schedule and overcome countless technical nightmares to build Dragon Age: Inquisition; indie developer Eric Barone's single-handed efforts to grow country-life RPG Stardew Valley from one man's vision into a multi-million-dollar franchise; or Bungie spinning out from their corporate overlords at Microsoft to create Destiny, a brand new universe that they hoped would become as iconic as Star Wars and Lord of the Rings—even as it nearly ripped their studio apart. Documenting the round-the-clock crunches, buggy-eyed burnout, and last-minute saves, Blood, Sweat, and Pixels is a journey through development hell—and ultimately a tribute to the dedicated diehards and unsung heroes who scale mountains of obstacles in their quests to create the best games imaginable.




The Mac Hacker's Handbook


Book Description

As more and more vulnerabilities are found in the Mac OS X (Leopard) operating system, security researchers are realizing the importance of developing proof-of-concept exploits for those vulnerabilities. This unique tome is the first book to uncover the flaws in the Mac OS X operating system—and how to deal with them. Written by two white hat hackers, this book is aimed at making vital information known so that you can find ways to secure your Mac OS X systems, and examines the sorts of attacks that are prevented by Leopard’s security defenses, what attacks aren’t, and how to best handle those weaknesses.




Essential Mobile Interaction Design


Book Description

Design User-Friendly, Intuitive Smartphone and Tablet Apps for Any Platform Mobile apps should feel natural and intuitive, and users should understand them quickly and easily. This means that effective interaction and interface design is crucial. However, few mobile app developers (or even designers) have had adequate training in these areas. Essential Mobile Interaction Design fills this gap, bringing together proven principles and techniques you can use in your next app–for any platform, target device, or user. This tutorial requires virtually no design or programming knowledge. Even if you’ve never designed a mobile app before, this guide teaches you the key skills that lead to the best results. Cameron Banga and Josh Weinhold help you master the mindset, processes, and vocabulary of mobile interaction design, so you can start making better choices right away. They guide you through the entire design process, demystifying issues that arise at every stage. The authors share hard-won lessons from years of experience developing more than one hundred mobile apps for clients and customers of every type. They cover important issues that platform-specific guides often overlook, including internationalization, accessibility, hybrid apps, sandboxing, and what to do after release. This guide shows you how to Think through your designs, instead of just throwing together UI elements Allow an intuitive design flow to emerge from your app Sketch and wireframe apps more effectively Reflect key differences among smartphones, tablets, and desktops Design for visual appeal without compromising usability Work effectively with programmers Make sure your apps are accessible to everyone Get usable feedback, and understand what it’s telling you Learn valuable lessons from today’s most successful apps Refresh your designs in new apps and future versions Discover new tools for designing more successfully Packed with iOS and AndroidTM examples, Essential Mobile Interaction Design offers dozens of tips and solutions that will be equally useful on today’s platforms and on whatever comes next. Extensive resources are available at cameronbanga.com/EMIDbook.




Brand Admiration


Book Description

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.




QuickBooks 2016


Book Description

Annotation Helping you select the best fit for your company from Intuit's QuickBooks line of financial management software, this work also shows you how to tweak and tailor it to your company's needs so you can manage your finances more effectively and efficiently than ever before.




Inside Steve's Brain


Book Description

One of USA Today's Best Business Books of 2008-now updated with a new chapter It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.




Mac OS X and iOS Internals


Book Description

An in-depth look into Mac OS X and iOS kernels Powering Macs, iPhones, iPads and more, OS X and iOS are becoming ubiquitous. When it comes to documentation, however, much of them are shrouded in mystery. Cocoa and Carbon, the application frameworks, are neatly described, but system programmers find the rest lacking. This indispensable guide illuminates the darkest corners of those systems, starting with an architectural overview, then drilling all the way to the core. Provides you with a top down view of OS X and iOS Walks you through the phases of system startup—both Mac (EFi) and mobile (iBoot) Explains how processes, threads, virtual memory, and filesystems are maintained Covers the security architecture Reviews the internal Apis used by the system—BSD and Mach Dissects the kernel, XNU, into its sub components: Mach, the BSD Layer, and I/o kit, and explains each in detail Explains the inner workings of device drivers From architecture to implementation, this book is essential reading if you want to get serious about the internal workings of Mac OS X and iOS.




Macintosh Repair & Upgrade Secrets


Book Description

Appropriate for the do-it-yourselfer, this book is a comprehensive upgrade and repair guide for the classic, one-piece Macintosh. Easy-to-use diagnostic software for quick performance checks is included, covering models 128K, the Macintosh SE, the Lisa 2/5, the Lisa 2/10, and the Macintosh XL.




The Apple Way


Book Description

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others