Author : Michael J. Baker
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 35,73 MB
Release : 1985-06-18
Category : Business & Economics
ISBN : 9780333393321
Author : Michael John Baker
Publisher : Palgrave
Page : 293 pages
File Size : 18,33 MB
Release : 1998
Category : Advertising
ISBN : 9780333715666
Author : Michael John Baker
Publisher :
Page : 217 pages
File Size : 26,55 MB
Release : 1984
Category : Advertising
ISBN : 9780333363263
Author : Norman A. P. Govoni
Publisher : SAGE
Page : 260 pages
File Size : 13,99 MB
Release : 2004
Category : Business & Economics
ISBN : 9780761927716
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author : Michael J. Baker
Publisher : New York : Nichols Publishing Company
Page : 234 pages
File Size : 50,54 MB
Release : 1984
Category : Business & Economics
ISBN :
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Heather J McGregor
Publisher : Palgrave
Page : 280 pages
File Size : 48,67 MB
Release : 2013-12-31
Category :
ISBN : 9781349100668
Author : Michael Baker
Publisher : Macmillan Education AU
Page : 564 pages
File Size : 24,30 MB
Release : 1998
Category : Business & Economics
ISBN : 9780732952112
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author : Interbrand
Publisher : Springer
Page : 142 pages
File Size : 30,79 MB
Release : 2006-09-19
Category : Business & Economics
ISBN : 0230626408
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Author : David Barnes
Publisher : Psychology Press
Page : 240 pages
File Size : 27,67 MB
Release : 2001
Category : Business & Economics
ISBN : 9780415238625
Taking a systems perspective, this book enables the student to make sense of business behaviour by demonstrating how interrelated business processes determine the success of an organisation.
Author : Frank Jefkins
Publisher : Elsevier
Page : 319 pages
File Size : 48,71 MB
Release : 2016-06-03
Category : Social Science
ISBN : 1483183181
Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
