Magic Johnson: Basketball Star & Entrepreneur


Book Description

Legendary Athletes introduces readers to the people who have made significant impacts both athletically and socially. Magic Johnson: Basketball Star & Entrepreneur highlights Magic Johnson's childhood and rise to fame. Career highlights, battles along the way, and humanitarian contributions are also discussed. The basketball star's lasting legacy is told through informative sidebars, captivating photos, and engaging text. SportsZone is an imprint of ABDO Publishing Company.




Magic Johnson: Basketball Star & Entrepreneur


Book Description

Legendary Athletes introduces readers to the people who have made significant impacts both athletically and socially. Magic Johnson: Basketball Star & Entrepreneur highlights Magic Johnson's childhood and rise to fame. Career highlights, battles along the way, and humanitarian contributions are also discussed. The basketball star's lasting legacy is told through informative sidebars, captivating photos, and engaging text. SportsZone is an imprint of ABDO Publishing Company.




Magic Johnson


Book Description

A biography of the basketball superstar, from his childhood in Michigan through his record-breaking career with the Los Angeles Lakers to his off-court work promoting HIV/AIDS awareness.




My Life


Book Description

“A true emotional phenomenon . . . Entertaining . . . Of particular interest to fans will be the evolution of Johnson’s relationship with Bird, his great karmic partner in the game.”—Newsday (New York) He's faced challenges all of his life, but now Magic Johnson faces the biggest challenge of all, his own brave battle with HIV. In this dramatic, exciting, and inspirational autobiography, Magic Johnson allows readers into his life, into his tirumphs and tragedies on and off the court. In his own exuberant style, he tells readers of the friends and family who've been constant supporters and the basketball greats he’s worked with. It’s all here, the glory and the pain the character, charisma, and courage of the hero called Magic. AN ALTERNATE SELECTION OF THE BOOK-OF-THE-MONTH CLUB




Magic Johnson


Book Description

Throughout his life, basketball superstar Earvin "Magic" Johnson has met both challenges and opportunities with perseverance and leadership. Dubbed Magic, Johnson blazed a spectacular career in basketball. His play with the Los Angeles Lakers as point guard alongside center Kareem Abdul-Jabbar, as well as his epic rivalry with the Boston Celtics' forward Larry Bird, marked a legendary era in the NBA. In 1991, Magic announced he had tested positive for HIV, a virus that can lead to the life-threatening disease AIDS, and was retiring from basketball. Little was known then about HIV/AIDS and its prevention. His declaration shocked the public but succeeded in putting a familiar and much-admired face on a disease that was shrouded in fear and prejudice. Magic Johnson's legacy includes his inspirational work as an advocate for the prevention of HIV and the still-incurable disease AIDS through his own foundation, which provides programs for HIV/AIDS education and prevention, including testing and safe sex practices.




Believing in Magic


Book Description

In her powerful and inspiring memoir, Cookie Johnson, wife of NBA legend Earvin “Magic” Johnson, shares details of her marriage, motherhood, faith, and how an HIV diagnosis twenty-five years ago changed the course of their lives forever. On November 7, 1991, basketball icon Earvin “Magic” Johnson stunned the world with the news that he was HIV-positive. For the millions who watched, his announcement became a pivotal moment not only for the nation, but for his family and wife. Twenty-five years later, Cookie Johnson shares her story and the emotional journey that started on that day—from life as a pregnant and joyous newlywed to one filled with the fear that her husband would die, that she and her baby would be infected with the virus, and that their family would be shunned. Believing in Magic is the story of Cookie’s marriage to Earvin—nearly four decades of loving each other, losing their way, and eventually finding a path they never imagined. Never before has Cookie shared her full account of the reasons she stayed and her life with Earvin “Magic” Johnson. Believing in Magic is her very personal story of survival and triumph as a wife, mother, and faith-filled woman.




The African American Entrepreneur


Book Description

African American entrepreneurship has been an integral part of the American economy since the 1600s. On the eve of the Civil War, the collective wealth of free blacks was approximately $50 million. In 2006, African Americans earned a whopping $744 billion, a figure that exceeds the gross domestic product of all but 15 nations of the 192 independent countries in the world. As W. Sherman Rogers ably demonstrates, African Americans have achieved these economic gains under difficult circumstances. Slavery, segregation, and legally limited access to property, education, and other opportunities have taken a heavy toll, even to this day. Besides providing a penetrating glimpse into the world of black entrepreneurship both past and present, this book urges African Americans to gain financial independence as entrepreneurs. Business ownership, Rogers argues, will bring security, wealth that can be passed to successive generations, and educated offspring with much greater earning power. The African American Entrepreneur: Then and Now explores the lower economic status of Black Americans in light of America's legacy of slavery, segregation, and rampant discrimination. It shines a light on the legal, historical, sociological and political factors that together help explain the economic condition of Black people in America from their arrival in America to the present. In the process, the book spotlights the many amazing breakthroughs made by Black entrepreneurs even before the Civil War and Emancipation. Profiles of businesspeople from the post-Civil War period through today include Booker T. Washington, pioneer banker and insurer A.G. Gaston, hair care entrepreneur Madame C.J. Walker, Ebony publisher John H. Johnson, Black Entertainment Television founder Robert L. Johnson, publisher Earl Graves, music producer Damon Dash, rapper Sean Combs, former basketball stars Dave Bing and Magic Johnson, food entrepreneur Michelle Hoskins, broadcast personality Cathy Hughes, former Beatrice Foods head Reginald Lewis, Oprah Winfrey, and many more. As Rogers points out, reading about remarkable African American entrepreneurs can inspire readers to adopt an entrepreneurial mindset. To further that goal and help readers take the plunge, he outlines many of the skills, tools, and information necessary for business success-success that can help chart a new path to prosperity for all African Americans.




Showtime


Book Description

The New York Times bestselling author of Sweetness delivers the first all-encompassing account of the 1980s Los Angeles Lakers, one of professional sports’ most-revered—and dominant—dynasties. The Los Angeles Lakers of the 1980s personified the flamboyance and excess of the decade over which they reigned. Beginning with the arrival of Earvin “Magic” Johnson as the number-one overall pick of the 1979 draft, the Lakers played basketball with gusto and pizzazz, unleashing their famed “Showtime” run-and-gun style on a league unprepared for their speed and ferocity—and became the most captivating show in sports and, arguably, in all-around American entertainment. The Lakers’ roster overflowed with exciting all-star-caliber players, including center Kareem Abdul-Jabbar, and they were led by the incomparable Pat Riley, known for his slicked-back hair, his Armani suits, and his arrogant strut. Hollywood’s biggest celebrities lined the court and gorgeous women flocked to the arena. Best of all, the team was a winner. Between 1980 and 1991, the Lakers played in an unmatched nine NBA championship series, capturing five of them. Bestselling sportswriter Jeff Pearlman draws from almost three hundred interviews to take the first full measure of the Lakers’ epic Showtime era. A dazzling account of one of America’s greatest sports sagas, Showtime is packed with indelible characters, vicious rivalries, and jaw-dropping, behind-the-scenes stories of the players’ decadent Hollywood lifestyles. From the Showtime era’s remarkable rise to its tragic end—marked by Magic Johnson’s 1991 announcement that he had contracted HIV—Showtime is a gripping narrative of sports, celebrity, and 1980s-style excess.




Magic Johnson


Book Description

A biography of the former Los Angeles Lakers guard discusses his early influences, his stellar basketball career, his charity work, and his plans for life after basketball.




Tell to Win


Book Description

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.