Mahishasura Marketer


Book Description

What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within? Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work? Explore all this and more in this conversation between a mythologist daughter and a marketer dad! When a mythologist meets a marketer!




COMBAT CULTURE


Book Description

Business is survival first, then success! But what does Krav Maga got to do with business survival? Everything! To survive and move to the next stage. Krav Maga is a contemporary fighting system meant primarily for self-defence. Developed for the Israeli security forces, Krav Maga combines the best of the available martial art techniques and philosophies. With the eye of an outlier marketer, I draw parallels between the many lessons imparted by my late guru, Krav Maga Sreeram, and my experiences in business, strategy, and marketing. Krav Maga builds resilience, the will to survive, and the will to win. Everything you need; in business and life. Combat Culture is a collection of these lessons through stories and business takeaways.




the unco project


Book Description

- Is there a difference between patriotism and nationalism? - Which one spurred Idi Amin into controlling Uganda? - How have notions of gender played out in popular media over the last decade? - Do rural livelihoods still hold a future today? As a 17-year-old, these are some of the questions I explore through ‘the unco project’. This book is a collection of my analytical essays and reviews on different topics under the overarching themes of: History and Politics the Environment; and Society through Media So whether you’re 17 or 70, come along with me on this exploratory journey; to analyse the world around me, as I see it, today.




Tourism Marketing


Book Description




Digital Hinduism


Book Description

Digital Religion does not simply refer to religion as it is carried out online, but more broadly studies how digital media interrelate with religious practice and belief. This collection explores Digital Hinduism and consequentially studies how Hinduism is expressed in the digital sphere and how Hindus utilise digital media. Highlighting digital Hinduism and including case studies with foci on India, Asia and the global Hindu diaspora, this book features contributions from an interdisciplinary and international panel of academics. The chapters focus on specific case studies, which in summary exemplify the wide variety and diversity of what constitutes Digital Hinduism today. Applying methods and research questions from various disciplinary backgrounds appropriate to the study of religion and digital culture, such as Religious Studies, South Asian Studies, Anthropology and Media and Communication Studies, this book is vital reading for any scholar interested in the relationship between religion and the digital world.




Dance, Sex, and Gender


Book Description

"Ambitious in its scope and interdisciplinary in its purview. . . . Without doubt future researchers will want to refer to Hanna's study, not simply for its rich bibliographical sources but also for suggestions as to how to proceed with their own work. Dance, Sex, and Gender will initiate a discussion that should propel a more methodologically informed study of dance and gender."—Randy Martin, Journal of the History of Sexuality




Global Convergence Cultures


Book Description

Today’s convergent media industries readily produce stories that span multiple media, telling the tales of superheroes across comics, film and television, inviting audiences to participate in the popular universes across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with digital marketing and fictional world-building, but transmediality is so much more than global movie franchises. Different cultures around the world are now making new and often far less commercial uses of transmediality, applying this phenomenon to the needs and structures of a nation and re-thinking it in the form of cultural, political and heritage projects. This book offers an exploration of these national and cultural systems of transmediality around the world, showing how national cultures – including politics, people, heritage, traditions, leisure and so on – are informing transmediality in different countries. The book spans four continents and twelve countries, looking across the UK, Spain, Portugal, France, Estonia, USA, Canada, Colombia, Brazil, Japan, India, and Russia.




TOURISM IN TAMIL NADU


Book Description

1. Introduction, 2. Spiritual Heritage Tourist Centres in Tamil Nadu, 3. Cultural Heritage Tourist Centres in Tamil Nadu, 4. Natural Heritage Tourist Centres in Tamil Nadu, 5. Fairs, Festivals and Folk Entertainments in Tamil Nadu, 6. Tourism Plant Facilities in Tamil Nadu, 7. Conclusion and Suggestions. - PREFACE: “Tourism in Tamil Nadu - Growth and Development” is a captivating theme. Man has been fascinated by travel and tourism from the earliest historical period. He always has had the urge to discover the unknown, to explore new and strange places, to seek changes of environment and to undergo new experiences. Travelling to achieve these ends is not new, but tourism is of a relatively modern origin. Tourism is distinguishable by its mass character from the travel undertaken in the past. This is largely a post-second world war phenomenon. Until recently only affluent people participated in tourism. Increased leisure, higher incomes and greatly enhanced mobility have combined to enable more people to participate in Tourism. Revolution in transport, technological progress and the emergence of a middle class with time and money to spare for recreation, has led to the growth of tourism—”the modern holiday industry”. Thus tourism is no longer the prerogative of a few but is an accepted part of life of a large number of people. India is one of the oldest civilizations with a kaleidoscopic variety and rich cultural heritage. For centuries India has been a centre of attraction for different people for different reasons. The ancient invaders viewed it as a goldmine with unlimited wealth to plunder; the learned were fascinated by its mystic spiritualism and profound philosophy; the uninitiated saw it as a land of naked fakirs and snake charmers; while the others were simply charmed by the sheer beauty of its natural attractions and amazing variety of its flora and fauna.




Digitalization of Culture Through Technology


Book Description

In the era of digitalization, the world has shrunk and has succeeded in bringing people closer than expected. It has provided a social platform which enables people to interact with an individual, group of users anywhere irrespective of time. It has assisted in various academic, non academic as well as social activities which has made lives more easier. Various researches have been conducted that explored the versatile use of the Internet by the language communities and there has been growing research with various strands based on the possibilities of new technologies for the revitalization as well as for the documentation and preservation of cultures. Digitalization could indeed be the best possible methodology to revive the indigenous culture and folk traditions and practices all over the world and would be useful to demonstrate innovative technologies and prototypes, including digital repositories, digital archives, virtual museums and digital libraries, which result from established practices and achievements in the field. This volume brings out the contributions of renowned researchers, academicians and folklorists across the globe. It will be a resource to all researchers, linguistics and learners in the field of Digitalization of Cultural Studies.




Handmade in India


Book Description

The Indian way of life celebrates products made with the help of simple, indigenous tools by craftspeople with a strong fabric of tradition, aesthetic and artistry. The range of Indian handicrafts is as rich and varied as the country's cultural diversity.