Book Description

Do you want to reach millions of highly targeted clients? The Facebook Book - How to Make Money Online, will teach you how to use online advertising system that is well targeted and more efficient and less expensive than Google AdWords? 1. Facebook ads have better results. Keywords and demographics are very well targeted. Google Adwords only entitles you to use the keyword, since the Facebook advertising system allows you to use words that are stored in your database (all people registered on Facebook with their personal details, profile, education, age, City where you live, place of birth ...) This ensures that there are real possibilities behind the keywords you choose. Facebook keywords are based on interests, activities, favorite books, TV shows, movies, work, hobbies, etc. Users often make a list on their profiles and interests. This ensures that your ads will always have a very specific audience for the keywords you use. For example, if you own a Petshop in Niteroi RJ and are interested in advertising to people in the ages of 22-55, exclude older people who do not like to shop, spend money and do not have habits of leave home. And live in Niteroi in the neighborhood of Icarai, or within a radius of 5 km, Facebook has these filtering tools. Now try this on Google Adwords! 2. The Facebook advertising account are easier to set up and manage Have you tried setting up a Google Adwords account? If you have patience, go ahead, you will discover how difficult and terrible the process is. Try to use Adwords advertising management. You have to be patient and on the other hand, Google ADS always deny your page by saying that is out of the rules of Google Adwords. Google have always denied pages when I try to add ads on YouTube. Before placing the ad on YouTube, you have to register a page; provide a link to your website, even if you are not going to use it to advertise with Google. The company always creates a little silly reasons and block your website. (Reasons for this advertisement using a competitor sponsoring a famous brand...), because every time you add an ad requires a lot of effort to use it correctly. The Facebook advertising system is faster to install and is much easier and accepted and with greater result. 3. Best Use of images and video ads on Facebook A good viral image or video is worth a thousand words. This is one of the most powerful features on Facebook. It is a great advantage over Google Adwords. 4. The cost per click is much cheaper In recent years, Google Adwords has become very expensive and not very reliable. If you compare the same popularity of keywords between one and the other, they are usually terribly expensive in Google Adwords. For example, "email marketing" in AdWords costs more than $ 2.50 per click, while on Facebook the average offer is only $ 0.70. This is almost 72% less! Generally, you can get good results using Facebook ads with much lower costs compared to Google Adwords. It is very effective in advertising cost of Facebook and especially optimal for small businesses to start marketing online with small and large budgets. Even free. 5. Freedom to set up your ad Setting up a Facebook campaign is much easier to set up Google Adwords, which becomes frustrating. As mentioned earlier, it is much more satisfying and beneficial to use images or videos in your ads, as well as the space for your ad descriptions. Since Google AdWords does not allow this use, it limits the margin to only 75 characters, while in fecebook space is huge! Facebook ads also allow you to use more stringent words than Adwords in terms of potential copyright issues. You can even use the exclamation mark on your Facebook ads!