Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Computing in Research and Development in Africa


Book Description

This book describes the trends, challenges and solutions in computing use for scientific research and development within different domains in Africa, such as health, agriculture, environment, economy, energy, education and engineering. The benefits expected are discussed by a number of recognized, domain-specific experts, with a common theme being computing as solution enabler. This book is the first document providing such a representative up-to-date view on this topic at the continent level.




Fresh Perspectives: Marketing


Book Description




Doing Business Digitally


Book Description

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change. Doing Business Digitally: • demonstrates the increasing power of the internet as a driver of business strategy; • demystifies the essential elements of internet marketing; • provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales; • gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad; • explains step by step how to develop a website that will work as a business tool; • shows how search engine marketing can generate traffic to a web page; • provides rules to maximise the effectiveness of email marketing and online advertising; and • presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success. Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.







Mobile Commerce: Concepts, Methodologies, Tools, and Applications


Book Description

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.




COVID-19 and E-commerce


Book Description

This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.




Responsible Design, Implementation and Use of Information and Communication Technology


Book Description

This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.




Digital Leadership


Book Description

Digital leadership has been seen as a phenomenon allowing competitive advantages for organizations, but some studies do not include the risks, benefits, and challenges of this type of leadership. Consequently, the objective of this book is to fill this gap by combining several studies from different perspectives. The various chapters presented here follow several approaches and applications that researchers explore in different contexts. This book intends therefore to add to the body of knowledge in leadership and digital areas. On the other hand, this work shows how digital leadership can stimulate organizational development in various countries and regions worldwide.




eCommerce and the Effects of Technology on Taxation


Book Description

This book focuses on the impact of technology on taxation and deals with the broad effect of technology on diverse taxation systems. It addresses the highly relevant eTax issue and argues that while VAT may not be the ultimate solution with regard to taxing electronic commerce, it can be demonstrated to be the most effective solution to date. The book analyzes the application and the effectiveness of traditional income tax principles in contradistinction to VAT principles. Taking into account rapidly ameliorating technology, the book next assesses the compatibility between electronic commerce and diverse systems of taxation. Using case studies of Amazon.com and Second Life as well as additional practical examples, the book demonstrates the effectiveness of VAT in respect of electronic commerce and ameliorating technology in the incalculable and borderless realm of cyberspace.