The Making of Them
Author : Nick Duffell
Publisher : Lone Arrow Press
Page : 344 pages
File Size : 40,85 MB
Release : 2000
Category : Boarding school students
ISBN : 9780953790401
Making Them Believe
Author : Dan S. Kennedy
Publisher : Morgan James Publishing
Page : 307 pages
File Size : 29,65 MB
Release : 2010-04-30
Category : Business & Economics
ISBN : 0982859058
Book Description
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER...Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question; two kinds of CLARITY essential for marketing success---missing from most businesses; THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition; the 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to; a most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you. INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.
A Book About Design
Author : Mark Gonyea
Publisher : Macmillan
Page : 144 pages
File Size : 30,86 MB
Release : 2005-06
Category : Juvenile Nonfiction
ISBN : 9780805075755
Book Description
Introduces young people to the fundamental elements of design using shapes, lines, and humor.
MAKING THEM LIKE US
Author : FISCHER FRITZ
Publisher : Smithsonian
Page : 250 pages
File Size : 46,53 MB
Release : 1998-11-17
Category :
ISBN : 9781560988892
Book Description
"Explores the dissonance between the straightforward economic development envisioned by Peace Corps leaders and the complicated realities, ill-defined jobs, entrenched bureaucracies, and resentful hosts encountered by the volunteers who served during the agency's first decade."--Back cover.
Making Learning Whole
Author : David Perkins
Publisher : John Wiley & Sons
Page : 279 pages
File Size : 14,28 MB
Release : 2010-09-28
Category : Education
ISBN : 0470633719
Book Description
New in Paperback! Make learning more meaningful by teaching the "whole game" David Perkins, a noted authority on teaching and learning and co-director of Harvard's Project Zero, introduces a practical and research-based framework for teaching. He describes how teaching any subject at any level can be made more effective if students are introduced to the "whole game," rather than isolated pieces of a discipline. Perkins explains how learning academic subjects should be approached like learning baseball or any game, and he demonstrates this with seven principles for making learning whole: from making the game worth playing (emphasizing the importance of motivation to sustained learning), to working on the hard parts (the importance of thoughtful practice), to learning how to learn (developing self-managed learners). Vividly explains how to organize learning in ways that allow people to do important things with what they know Offers guidelines for transforming education to prepare our youth for success in a rapidly changing world Filled with real-world, illustrative examples of the seven principles At the end of each chapter, Perkins includes "Wonders of Learning," a summary of the key ideas.
Make It Stick
Author : Peter C. Brown
Publisher : Harvard University Press
Page : 330 pages
File Size : 13,98 MB
Release : 2014-04-14
Category : Psychology
ISBN : 0674729013
Book Description
To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.
Wounded Leaders
Author : Nick Duffell
Publisher : Lone Arrow Press Limited
Page : 225 pages
File Size : 17,18 MB
Release : 2016-08-24
Category : Political Science
ISBN : 1843964236
Book Description
Political leaders in Britain are consistently drawn from a class born to be educated away from their families in institutions - elite boarding schools. This has a direct effect on their ability to love, to relate, to make good judgments and to develop the necessary leadership qualities for today's world. In this controversial and highly acclaimed book, the author guides the reader along the elite path through boarding school and Oxbridge to government, unpacking what he calls the Entitlement Illusion. Central to the Illusion is a uniquely British phenomenon, an industrialised process for turning out servants of the Empire that has been unwilling to change with the times. It was deified in the Victorian Rational Man Project and normalised by the British public, who still buy into the trance. Up to date evidence from Neuroscience shows what a poor training for leadership this actually is.
The Amazing Book is Not on Fire
Author : Dan Howell
Publisher : Random House
Page : 227 pages
File Size : 36,89 MB
Release : 2015-10-08
Category : Biography & Autobiography
ISBN : 1473528070
Book Description
Hello reader! In this book is a world. A world created by two awkward guys who share their lives on the internet! We are Dan and Phil and we invite you on a journey inside our minds! From the stories of our actual births, to exploring Phil’s teenage diary and all the reasons why Dan’s a fail. Learn how to draw the perfect cat whiskers, get advice on how to make YouTube videos and discover which of our dining chairs represents you emotionally. With everything from what we text each other, to the time we met One Direction and what really happened in Vegas... This is The Amazing Book Is Not On Fire!
Badass Habits
Author : Jen Sincero
Publisher : Penguin
Page : 256 pages
File Size : 31,3 MB
Release : 2020-12-01
Category : Self-Help
ISBN : 1984877445
Book Description
New York Times bestselling author Jen Sincero gets to the core of transformation: habits--breaking, making, understanding, and sticking with them like you've never stuck before. Badass Habits is a eureka-sparking, easy-to-digest look at how our habits make us who we are, from the measly moments that happen in private to the resolutions we loudly broadcast (and, erm, often don't keep) on social media. Habit busting and building goes way beyond becoming a dedicated flosser or never showing up late again--our habits reveal our unmet desires, the gaps in our boundaries, our level of self-awareness, and our unconscious beliefs and fears. Badass Habits features Jen's trademark hilarious voice and offers a much-needed fresh take on the conventional wisdom and science that shape the optimism (or pessimism?) around the age-old topic of habits. The book includes enlightening interviews with people who've successfully strengthened their discipline backbones, new perspective on how to train our brains to become our best selves, and offers a simple, 21 day, step-by-step guide for ditching habits that don't serve us and developing the habits we deem most important. Habits shouldn't be impossible to reset--and with healthy boundaries, knowledge of--and permission to go after--our desires, and an easy to implement plan of action, we can make any new goal a joyful habit.
Don't Make Me Think
Author : Steve Krug
Publisher : Pearson Education
Page : 325 pages
File Size : 32,56 MB
Release : 2009-08-05
Category : Computers
ISBN : 0321648781
Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
