Author : Roger Palmer
Publisher : Routledge
Page : 414 pages
File Size : 46,54 MB
Release : 2012-06-14
Category : Business & Economics
ISBN : 1136421106
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Author : Helen Meek
Publisher : Routledge
Page : 414 pages
File Size : 46,86 MB
Release : 2006
Category : Business & Economics
ISBN : 0750680148
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : Helen Meek
Publisher : Routledge
Page : 416 pages
File Size : 21,17 MB
Release : 2012-05-23
Category : Business & Economics
ISBN : 1136420266
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Helen Meek
Publisher : Routledge
Page : 416 pages
File Size : 35,45 MB
Release : 2007
Category : Business & Economics
ISBN : 0750684313
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : Herbert Jodlbauer
Publisher : Springer Science & Business Media
Page : 426 pages
File Size : 32,69 MB
Release : 2012-01-05
Category : Business & Economics
ISBN : 3790827479
The publication contains a selection of the best double-blind reviewed papers presented, discussed and revised by participants of the 1st International Conference on Value Chain Management in Austria, Steyr, May 2011. The Value Chain Management (VCM) Conference presents scientific insights relevant to management as well as their translation into the practice of management. The conference focus is on the demand chain i.e. sales, production, purchasing, logistics, performance measurement and customer value management. The authors present analytical and conceptual articles as well as empirical studies showing multidisciplinary and intercultural approaches towards solving relevant open problems.
Author : Daniel Veit
Publisher : Springer Science & Business Media
Page : 202 pages
File Size : 37,16 MB
Release : 2008-04-04
Category : Business & Economics
ISBN : 3540785507
This book contains the revised papers of the 3rd International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2007. It covers innovative applications of novel technology in banking and finance.
Author : Richard E. Crandall
Publisher : CRC Press
Page : 704 pages
File Size : 36,20 MB
Release : 2014-12-11
Category : Business & Economics
ISBN : 1482212056
The second edition of this popular textbook presents a balanced overview of the principles of supply chain management. Going beyond the usual supply chain text, Principles of Supply Chain Management not only details the individual components of the supply chain, but also illustrates how the pieces must come together. To show the logic behind why su
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
Page : 961 pages
File Size : 16,94 MB
Release : 2010-01-12
Category : Business & Economics
ISBN : 047024948X
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author : William A. Barnett
Publisher : Emerald Group Publishing
Page : 202 pages
File Size : 48,38 MB
Release : 2021-11-08
Category : Business & Economics
ISBN : 1801178968
This volume of the International Symposia in Economic Theory and Econometrics explores the latest economic and financial developments in Asia.
Author : Marcello M. Mariani
Publisher : Springer
Page : 292 pages
File Size : 17,25 MB
Release : 2016-04-29
Category : Business & Economics
ISBN : 1137401850
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
