Managing Mobile Services


Book Description

New, attractive services for communications systems are versatile and promise to make the next generation of communications a success. Yet, as the systems grow more complex and diverse, so do the challenges of managing them. Service management derives from technologies used in fixed telephony systems and has evolved towards supporting packet-based services in an increasingly open environment. It is common belief that 3G (and later 4G) services will change the way we communicate and interrelate. The user will be put at centre stage and systems will be able to handle intelligent user profiles, proactive service selection, context-aware service provisioning and ubiquitous computing. Managing, charging for, and controlling these services render traditional business models inadequate and demand new solutions. Managing Mobile Services Covers challenges, solutions and technologies for implementing IP-based services in a mobile environment, with special attention to security, flexibility and charging. Discusses business models, service management architectures and standardization efforts. Considers requirements and characteristics of services, and service modelling. Includes two case studies illustrating the challenges, technologies and solutions involved with real-world service management. This book gives telecommunications/data engineers, operators and service providers as well as students and academics an in-depth understanding of the issues involved in implementing and managing new value-added services.




IBM MobileFirst in Action for mGovernment and Citizen Mobile Services


Book Description

Mobile technology is changing the way government interacts with the public anytime and anywhere. mGovernment is the evolution of eGovernment. Like the evolution of web applications, mobile applications require a process transformation, and not by simply creating wrappers to mobile-enable existing web applications. This IBM® RedpaperTM publication explains what the key focus areas are for implementing a successful mobile government, how to address these focus areas with capabilities from IBM MobileFirstTM enterprise software, and what guidance and preferred practices to offer the IT practitioner in the public sector. This paper explains the key focus areas specific to governments and public sector clients worldwide in terms of enterprise mobility and describes the typical reference architecture for the adoption and implementation of mobile government solutions. This paper provides practical examples through typical use cases and usage scenarios for using the capabilities of the IBM MobileFirst products in the overall solution and provides guidance, preferred practices, and lessons learned to IT consultants and architects working in public sector engagements. The intended audience of this paper includes the following individuals: Client decision makers and solution architects leading mobile enterprise adoption projects in the public sector A wide range of IBM services and sales professionals who are involved in selling IBM software and designing public sector client solutions that include the IBM MobileFirst product suite Solution architects, consultants, and IBM Business Partners responsible for designing and deploying solutions that include the integration of the IBM MobileFirst product suite




Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy


Book Description

As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.




Managing Service Level Quality


Book Description

QoS (Quality of Service) and Network Management are old topics. However, the fusion of IP style multimedia and wireless networks (3G) means that network managers who might previously have dealt with one or the other, must now manage and provide service guarantees for the both. This is where Managing Service Level Quality across Wireless and Fixed Networks steps in. It begins by examining the mechanisms that already existed in fixed IP data networks prior to the introduction of probe and agent technology. A look at these later developments is then supplemented with a real-world scenario of how real time application performance monitoring can not only provide service level management but can also aid in root cause analysis. This same model is then applied to a wireless environment examining which elements are required to be able to deliver multimedia services across 2nd and 3rd generation mobile networks, detailing the components of data networking that will assist in guaranteeing service level performance and the constraints placed on those guarantees when passing services over an air interface to a wireless-enabled device. It asks a simple question: will multimedia applications and the guaranteed levels of service required by them work when traversing from fixed to wireless networks? It tracks QoS components and mechanisms of both environments and looks at what will provide the glue in this brave new converged world and also provides empirical data to back up the conclusions drawn. First book available which applies QoS techniques and technologies to wireless/mobile networks 3G/UMTS Deals with the search for the real time information that constitutes the "customer experience" in terms of application performance so that service levels can be verified against measurable and relevant data in a true end-to-end manner across both fixed and wireless networks Presents probe and agent technology Features a real-world scenario of how real time application performance monitoring can not only provide service level management but can also aid in root cause analysis - this will be of particular interest to practitioner Analyses which elements are required in order to deliver multimedia services across 2nd and 3rd generation mobile networks Details the components of data networking that will assist in guaranteeing service level performance Essential reading for Wireless and IP data network professionals/practitioners, network managers and architects, technical consultants, quality assessment engineers, infrastructure vendors, application developers, portal designers, wireline operators, lecturers, postgraduates, senior undergraduate students and industry trainees.




Service innovation management


Book Description




Managing Mobile Technologies: An Analysis From Multiple Perspectives


Book Description

This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.Related Link(s)




Telecom Expense Management for Large Organizations


Book Description

Managing telecom expenses is not easy; what’s more, the larger the organization is, the more complicated that management gets. In Telecom Expense Management for Large Organizations, authors Luiz Augusto de Carvalho and Claudio Basso, who have each worked for more than a decade in the telecommunications industry, share their wealth of knowledge so you can slash expenses and manage business properly. This practical guide is divided into five sections: managerial issues, managerial processes, bill processing, traffic analysis and specific aspects. Each section builds upon the previous one, helping you contract and negotiate with telecom service providers; design a well-controlled telecom structure; oversee the inventory of assets and services; manage contracts, processes, and challenges; and process invoices and navigate auditing processes. This book discusses several techniques which will help you to organize the telecom cost/expenses management in your organization. Take control of your organization’s future and plot a path that can help you enhance the quality of your telecom expenses management .




Integrated Management from E-Business Perspective


Book Description

E-business covers a broad spectrum of businesses based on the Internet, including e-commerce, e-healthcare, e-government and e tailing. While substantial attention is given to the planning and development of e-business applications, the efficiency and effectiveness of e-business systems will largely depend on management solutions. These management solutions demand a good grasp of both the technical and business perspectives of an e-business service. Addressing the problem of managing e-business as a set of networked services, this text links enterprise management with network and systems management. It provides an overview of the emerging techniques for IT service management from a business perspective with case studies from telecommunication and healthcare sectors. It integrates the business perspective with relevant technical standards, such as SNMP, WBEM and DMI. This book presents some concepts and methodologies that enable the development of effective and efficient management systems for networked services.




Mobile Support in Customer Loyalty Management


Book Description

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.




Handbook of Research on Mobile Marketing Management


Book Description

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.