Managing Successful High-tech Product Introduction


Book Description

CD-ROM contains: Management software based on Microsoft Access 2000 -- Document templates.




INSPIRED


Book Description

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.




Successful Marketing Strategy for High-tech Firms


Book Description

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.




Running the Successful Hi-tech Project Office


Book Description

Annotation This is the complete 'how to' book on establishing the Project Office (PO) as a methodology for managing multiple development initiatives used by a wide variety of organizations. It provides techniques, templates and tools to help achieve maximum project control and top performance of dedicated persons, and groups.




Team Development for High-tech Project Managers


Book Description

This unique volume is the first to go beyond the theory of team dynamics and project management to present real world applications. The culmination of years of experience and research, the book describes practical techniques for building successful high performance project teams using actual examples from high tech companies. A concise guide for both new and experienced managers, this valuable resource enables you to: select the right projects for your organization; reduce the time needed for team development and productive operation; learn motivational and retention strategies for technical project personnel; avoid project management pitfalls; and inject quality into current and future projects. The book examines the typical life cycle of team development and the general mechanics of team and project formation in today's project management setting. It scrutinizes both successes and failures in nurturing and developing a team, offering techniques and suggestions on building better teams in thefuture.




Managing Complex Technical Projects


Book Description

Annotation The authors, who both teach electrical engineering at the U. of New South Wales, Australia, have written a text that will be useful for the undergraduate and graduate classroom. The philosophical aspects of the field are provided as an overview, with descriptions of procedures, vocabulary, and standards. Systems engineering is then described, with sections on all stages of design, systems engineering management, tools, and applications. A chapter is included on the interrelationship between systems engineering and fields such as project management, quality management, and integrated logistics support management. Annotation copyrighted by Book News, Inc., Portland, OR




Successful Proposal Strategies On-the-Go!


Book Description

An invaluable compendium of up-to-date, real-world vignettes, these detailed depictions are crafted from 35 years of thought leadership and hands-on engagement in U.S. Federal Government proposal development for support services contractors. There is meaningful context built around each vignette, allowing readers to see immediately how to apply the lessons learned. The insights presented are applicable to small businesses and mid-tier companies, as well as global Fortune 50 corporations. Written in a highly accessible style and accompanied by the author’s own photographs, On-the-Go! delivers concise, clear-sighted observations and helpful business-driven recommendations. Topics are drawn from actual challenges and situations that organizations and their staff professionals face every proposal. Across the spectrum of vignette topics, attention is paid to multiple dimensions in and around proposal development—human and organizational dynamics, linking business decisions to proposal strengths, building the proposal response, proposal writing, and more. In addition, coverage extends to academic and public-sector grant proposals, as well as international private-sector tenders. All the vignettes are easy to use and integrate into an organization's thinking and best practices because they are streamlined. Importantly, On-the-Go! brings practical value to executive leadership, business developers, capture managers, and proposal developers and managers, along with technical and programmatic subject matter experts and knowledge managers.




Planning and Design for High-tech Web-based Training


Book Description

Annotation This comprehensive web-based training book is essential reading for both training executives and managers alike. The authors show how to apply the proven framework of traditional design to the unique demands of designing global Web-based training.




Successful Proposal Strategies for Small Businesses: : Using Knowledge Management to Win Government, Private-Sector, and International Contracts, Sixth Edition


Book Description

Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, highly practical, and easy to use. Small companies with a viable service or product learn how to gain and keep a customer 's attention, even when working with only a few employees. Offering a greatly expanded linkage of proposals to technical processes and directions, the Sixth Edition includes a wealth of new material, adding important chapters on cost building and price volume, the criticality of business culture and investments in proposal success, the proposal solution development process, and developing key conceptual graphics. CD-ROM Included: Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.




Essays In Technology Management And Policy: Selected Papers Of David J Teece


Book Description

This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about “knowledge management”, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.