Manual de comunicación para ayuntamientos pequeños (y no tan pequeños)


Book Description

Fruto de la experiencia personal de los autores complementada con un trabajo de campo donde se han encuestado varios periodistas en activo que constantemente están en contacto con ayuntamientos de toda Cataluña nace este manual de comunicación para ayuntamientos pequeños (no tan pequeños). Una herramienta pensada para técnicos y también para políticos municipales, que en su día a día desarrollan tareas de comunicación y de relación con los medios de comunicación locales y comarcales de su área de influencia.




Brief Counseling for Marijuana Dependence: A Manual for Treating Adults


Book Description

This manual for Brief Marijuana Dependence Counseling (BMDC) is based on the research protocol used by counselors in MTP. The manual provides guidelines for counselors, social workers, and psychologists in both public and private settings who treat adults dependent on marijuana. The 10 weekly one-on-one sessions in the BMDC manual offer examples of how a counselor can help a client understand certain topics, keep his or her determination to change, learn new skills, and access needed community supports (exhibit I-1). Stephens and colleagues (2002) describe the MTP rationale, design, and participant characteristics. Findings from MTP are presented in supplemental reading B of section VII.




The Community Planning Event Manual


Book Description

First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.







Crisis del sistema, crisis del periodismo


Book Description

¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.




Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry


Book Description

Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.




The United States Government Manual


Book Description







A Manual for Dryland Afforestation and Management


Book Description

Community-oriented conservation of natural resources and promotion and protection of trees in drylands are examples to deal with climatic adversities. This book provides knowledge on climatic, ecological, social and economic condition of dry areas and lay out approaches and strategies to restore degraded lands. There are 15 chapters and first five deals with physiography of Rajasthan, drylands ecology, problems of land degradation, its economic evaluation and the approaches and strategies of restoration and rehabilitation. Next two chapters describe the problems of sand drift, salinity, water logging and effluent inflicted areas and strategies to control them. Chapters 8-10 deal with seed production, quality planting materials, genetic improvement, propagation and planting techniques. Chapters 11-12 describe methods of rain water harvesting and irrigation, and resources conservation for seed sowing and favouring regeneration and successions. Effective management of pests/diseases in nurseries and plantation, growth and yield prediction equations and models, and people's perception and participation in managing forest resources have been described in last 3 chapters. Purpose of this publication is to strengthen the forest functionaries and readers with wide ranging knowledge on land degradation, desertification and eco-biology of drylands; and methods to restore and rehabilitate degrading forest (lands) to increase forest cover, enhance resilience and people livelihoods and improve environmental conditions. Academician, researchers, forest managers, non-government organizations, extension agents and environmentalists can use it in developing, conserving and managing drylands ecosystems for its long lasting beneficial effects. This book is also useful to policy makers in effective planning of restoring, protecting and conserving dryland's ecological and socioeconomic services.




The Wildlife Techniques Manual


Book Description

The #1 selling wildlife management book for 40 years, now updated for the next generation of professionals and students. Since its original publication in 1960, The Wildlife Techniques Manual has remained the cornerstone text for the professional wildlife biologist. Now fully revised and updated, this eighth edition promises to be the most comprehensive resource on wildlife biology, conservation, and management for years to come. Superbly edited by Nova J. Silvy and published in association with The Wildlife Society, the 50 authoritative chapters included in this work provide a full synthesis of methods used in the field and laboratory. Chapter authors, all leading wildlife professionals, explain and critique traditional and new methodologies and offer thorough discussions of a wide range of relevant topics. To effectively incorporate the explosion of new information in the wildlife profession, this latest edition is logically organized into a 2-volume set: Volume 1 is devoted to research techniques and Volume 2 focuses on pragmatic management methodologies. Volume 1 describes research design and proper analytic methods prior to conducting research, as well as methods and considerations for capturing and handling wild animals and information on identification and marking of captured animals. It also includes new chapters on nutritional research and field sign identification, and on emerging topics, including structured decision-making. Finally, Volume 1 addresses measurements of wildlife abundance and habitat and research on individual animals. Volume 2 begins with a section on the relationship between research and management including public outreach, described in a context that encourages engagement prior to initiation of management. An adaptive management approach is described as a cornerstone of natural resource management, followed by a section on managing landscapes and wildlife populations. The volume also includes new chapters on ethics in wildlife science and conservation, conflict resolution and management, and land reclamation. A standard text in a variety of courses, the Techniques Manual, as it is commonly called, covers every aspect of modern wildlife management and provides practical information for applying the hundreds of methods described in its pages. This deft and thorough update ensures that The Wildlife Techniques Manual will remain an indispensable resource, one that professionals and students in wildlife biology, conservation, and management simply cannot do without.