Author : April Dunford
Publisher :
Page : 0 pages
File Size : 32,89 MB
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781999023003
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Author : Art Weinstein
Publisher : Psychology Press
Page : 268 pages
File Size : 18,62 MB
Release : 2004
Category : Business & Economics
ISBN : 9780789021571
This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
Author : Petr Chadraba
Publisher : Psychology Press
Page : 136 pages
File Size : 12,98 MB
Release : 1995
Category : Business & Economics
ISBN : 9781560247128
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.
Author : Bill Aulet
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 39,93 MB
Release : 2017-03-16
Category : Business & Economics
ISBN : 1119365775
The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 175 pages
File Size : 47,31 MB
Release : 2013-02-07
Category : Business & Economics
ISBN :
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Author : Henry Shilling
Publisher : CRC Press
Page : 1058 pages
File Size : 14,36 MB
Release : 1996-12-01
Category : Business & Economics
ISBN : 9781884964480
This valuable resource contains descriptive profiles along with historical performance data on 300 of the world's leading global, regional, and local securities market indices and subindices covering 10 asset classes.
Author : Jim Sherlock
Publisher : GMB Publishing Ltd
Page : 450 pages
File Size : 24,11 MB
Release : 2004-02
Category : Business & Economics
ISBN : 1905050968
Provides an understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in export and international trade, this book providesboth 'textbook' information and accessible guidelines for best practice.
Author : Edward F. McQuarrie
Publisher : SAGE Publications
Page : 401 pages
File Size : 24,37 MB
Release : 2015-04-01
Category : Business & Economics
ISBN : 148331359X
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
Author : J. D. Tracey-White
Publisher : Food & Agriculture Org.
Page : 116 pages
File Size : 34,86 MB
Release : 2005
Category : Business & Economics
ISBN : 9789251053874
By 2030, 60 percent of the world's population are expected to be living in urban areas. Population growth is not solely in larger metropolitan centres - the mega cities. The numbers of small and intermediate-sized urban centres are also increasing and have an important role as links in the marketing system. This guide provides a simplified aid to understanding the physical implications of marketing linkages, based on a regional planning approach. The guide provides a simple planning methodology and framework that focuses on the issue of linking farmers to market outlets for their produce particularly identifying their marketing infrastructure needs. The users of the guide are likely to be at national, provincial or district levels and could include planners and engineers in ministries and departments of public works and transport, planning and marketing officers in ministries and departments of agriculture, local authority officers in planning, commerce and marketing departments and local authorities, communities, farmer groups and voluntary organizations, concerned to understand marketing constraints and with ensuring that rural producers have better access to markets for their products.
Author : Dr. Sumona Bhattacharya
Publisher : AG Publishing House (AGPH Books)
Page : 238 pages
File Size : 36,74 MB
Release : 2022-04-18
Category : Study Aids
ISBN : 9394339841
In the past, the global trade financing market was seen as liquid and very well-functioning. In addition to examining the market's structure and its recent history, this book also looks at the relationship between shifts in trade finance as well as global commerce. When it comes to trade finance, the performance and effect of trade finance throughout the episodes of the global market financing pressures and considers how continuing structural changes might influence the market's future resiliency in particular. The losses on trade finance portfolios are historically quite low. Since policies that address banking system capital and also liquidity vulnerabilities are proven to typically offer an effective strategy for preventing or reducing disruptions to the trade finance flows, present regulatory initiatives are working in this direction. Global trade and its effects on regional development and equity are the primary focus of this book. International trade may assist minimize structural variability in terms of productivity disparities across various company strata if exporters account for a significant fraction of total firms. So, this book will help you get a master's in trade and finance structure, working, and strategies.
