Book Description

Strategic overview and assessment of the future impact of the North American Free Trade Agreement (NAFTA) on the western Canadian economy. The analysis is confined mainly to opportunities related to the Mexican market, including an evaluation of the Mexican macro-economic policy environment and an identification of potential opportunities for Western Canadian goods exporters in that market; the results of a survey reporting the knowledge, experience, and intentions of western Canadian higher-order business service firms for Mexico; a situational assessment necessary for developing strategies for realizing the potential in Mexico as a result of NAFTA; and a specific set of recommendations directed at business, government, and higher education.