Market your YouTube gaming channel: A completed guide on how to market your gaming channel and get more views


Book Description

Most of us know what YouTube is, but very few of us know how it can be used to promote your business. In this book I will share many techniques and insights for using YouTube for marketing and advertising gaming channels. Marketing on YouTube is much easier than you think! There are many ways and techniques to use YouTube as a marketing tool. I want to share all of my experiences, and try to help you avoid common mistakes. By reading this book, you can improve your own YouTube marketing. The audience of this book is people who create or run gaming channels on YouTube. If you are interested in YouTube marketing and video marketing, this just might be the book you need. This book will also be beneficial to know the information about YouTube, it is one of the largest video sharing sites in the world. For many years I have created and uploaded videos to YouTube. I have been part of many different video game channels, so I have a good idea about the process of creating videos, getting traffic and money. I have participated in many different gaming communities, and I have seen what works and what does not work. The book is divided into various sections, which deal with different aspects of YouTube marketing. In every section you will find useful tips on how to improve your videos and get more views, subscriptions and likes. There is also a section that deals with how to optimize your video for search engines, and get even more views. There is a section about monetizing your videos and how to do it. This book covers: Overview of the YouTube platform YouTube gaming channel development The growth of YouTube gaming Publishing schedule and strategy And much more. YouTube marketing is one of the most effective marketing tools for gaming channels. It is simple to use, and it is effective in increasing views, subscriptions and likes. If you want to get more subscribers, likes and views on your YouTube videos, read this book. In this book you will discover the various ways of using YouTube as marketing tool. It is user friendly, and you can quickly get your videos up there. This book will help you avoid common mistakes. I recommend it for anyone who runs an English-language gaming channel on YouTube. This book is about the methods and techniques to use YouTube for marketing. It will show you different ways of getting traffic to your channel. You will learn which tricks work, and which do not. In this book you will learn a few tips on making money with YouTube videos. I joined many different gaming communities on YouTube, and I have seen how they make money with their channels. I have worked with many different organizations that deal with video marketing, so I have a good idea about how it works. I will share my thoughts on how to grow your channel without spending a lot of money.




Zak George's Dog Training Revolution


Book Description

A revolutionary way to raise and train your dog, with “a wealth of practical tips, tricks, and fun games that will enrich the lives of many dogs and their human companions” (Dr. Ian Dunbar, veterinarian and animal behaviorist). Zak George is a new type of dog trainer. A dynamic YouTube star and Animal Planet personality with a fresh approach, Zak helps you tailor dog training to your pet’s unique traits and energy level—leading to quicker results and a much happier pup. For the first time, Zak has distilled the information from his hundreds of videos and experience with thousands of dogs into this comprehensive dog and puppy training guide that includes: • Choosing the right pup for you • Housetraining and basic training • Handling biting, leash pulling, jumping up, barking, aggression, chewing, and other behavioral issues • Health care essentials like finding a vet and selecting the right food • Cool tricks, traveling tips, and activities to enjoy with your dog • Topics with corresponding videos on Zak’s YouTube channel so you can see his advice in action Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and—most of all—fun!




YouTube Channels For Dummies


Book Description

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.




A Practical Guide to Indie Game Marketing


Book Description

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources




Dramatic Storytelling and Narrative Design


Book Description

This book provides an industry professional's first-hand perspective on narrative design's practical usage, day-to-day roles and responsibilities, and keys to breaking in and succeeding. The book delves into the foundations of compelling storytelling through structural analysis and character archetype breakdowns. The understanding of game narrative is widened to include examples from other media. The author breaks down the structure of popular games and show how the structural elements are applied in practice. In addition to discussing industry trends, the author illustrates how the leveraging of transmedia can make a video game franchise endure over time. This updated new edition contains brand new chapters on Conflict and The Future of Interactive Storytelling, as well as deepened coverage on Character and World and Roles and Responsibilities. The author adds new discussion to the Analysis of Narrative in Contemporary Games through an examination of the HBO television adaption of The Last of Us. This book will be of great interest to all those interested in the craft of storytelling, narrative design, and game writing.







The Copywriter's Toolkit


Book Description

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos







Fundamentals of Game Design


Book Description

To create a great video game, you must start with a solid game design: A well-designed game is easier to build, more entertaining, and has a better chance of succeeding in the marketplace. Here to teach you the essential skills of player-centric game design is one of the industry’s leading authorities, who offers a first-hand look into the process, from initial concept to final tuning. Now in its second edition, this updated classic reference by Ernest Adams offers a complete and practical approach to game design, and includes material on concept development, gameplay design, core mechanics, user interfaces, storytelling, and balancing. In an easy-to-follow approach, Adams analyzes the specific design challenges of all the major game genres and shows you how to apply the principles of game design to each one. You’ll learn how to: Define the challenges and actions at the heart of the gameplay. Write a high-concept document, a treatment, and a full design script. Understand the essentials of user interface design and how to define a game’s look and feel. Design for a variety of input mechanisms, including the Wii controller and multi-touch iPhone. Construct a game’s core mechanics and flow of resources (money, points, ammunition, and more). Develop appealing stories, game characters, and worlds that players will want to visit, including persistent worlds. Work on design problems with engaging end-of-chapter exercises, design worksheets, and case studies. Make your game accessible to broader audiences such as children, adult women, people with disabilities, and casual players. “Ernest Adams provides encyclopedic coverage of process and design issues for every aspect of game design, expressed as practical lessons that can be immediately applied to a design in-progress. He offers the best framework I’ve seen for thinking about the relationships between core mechanics, gameplay, and player—one that I’ve found useful for both teaching and research.” — Michael Mateas, University of California at Santa Cruz, co-creator of Façade




Designing Games


Book Description

Ready to give your design skills a real boost? This eye-opening book helps you explore the design structure behind most of todayâ??s hit video games. Youâ??ll learn principles and practices for crafting games that generate emotionally charged experiencesâ??a combination of elegant game mechanics, compelling fiction, and pace that fully immerses players. In clear and approachable prose, design pro Tynan Sylvester also looks at the day-to-day process necessary to keep your project on track, including how to work with a team, and how to avoid creative dead ends. Packed with examples, this book will change your perception of game design. Create game mechanics to trigger a range of emotions and provide a variety of play Explore several options for combining narrative with interactivity Build interactions that let multiplayer gamers get into each otherâ??s heads Motivate players through rewards that align with the rest of the game Establish a metaphor vocabulary to help players learn which design aspects are game mechanics Plan, test, and analyze your design through iteration rather than deciding everything up front Learn how your gameâ??s market positioning will affect your design