Marketing and Selling


Book Description

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development.




Marketing and Selling Super Series


Book Description

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development. * Developed by the ILM to support their Level 3 Introductory Certificate and Certificate in First Line Management * Well-structured and easy to follow * Fully revised and updated




Understanding Finance Super Series


Book Description

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development. *Developed by the ILM to support their Level 3 Introductory Certificate and Certificate in First Line Management *Well-structured and easy to follow *Fully revised and updated










The Big Three


Book Description

Pioneers of the U.S. Automobile Industry uses four separate volumes to explore the essential components that helped build the American automobile industry - the people, the companies and the designs. This volume tells the fascinating story of the Big Three in American automotive history - Ford, General Motors, and Chrysler - and the people who made those companies grow. Pioneers covered in this volume include: Henry Ford Louis Chevrolet William Durant General Motors John and Horace Dodge Walter Chrysler




Cases in Sport Marketing


Book Description

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.




Animated Mischief


Book Description

Over the last century, the medium of animation has served as an expression of childhood as well as a method of subverting the expectations of what society has promised for the future. Separated into three parts, this work assembles various explorations of taste, culture and passion through animation. Section I features essays that outline the historical changes in art and society that gave rise to an outsider culture that found a home in animation. In the second section, essays examine the practical use of animation as a voice for the underserved. Finally, in Section III, essays analyze the ways in which animation has reshaped the acceptance of outsider status to embrace otherness. Featuring everything from feature-length films to self-produced YouTube videos, the essays in this text reflect a shared love of animation and its unique ability to comment on society and culture.




The Pastoral Review


Book Description




Caring for the Customer SS3


Book Description

This workbook will enable managers to: · explain the meaning and significance of customer care; · identify their internal and external customers; · identify their customers' expectations and any areas in which they are failing to meet them; · provide an effective lead for their team in raising the standard of customer care; · ensure that they and theirr team members perform to a high standard in customer-contact situations.