The Marketing Glossary


Book Description

Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com







Incentive Marketing


Book Description













Aquaculture Marketing Handbook


Book Description

Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.




SPIN


Book Description

From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.




The Complete Idiot's Guide to Marketing, 2nd edition


Book Description

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.




American Constitutional Law


Book Description

American Constitutional Law: Powers and Liberties provides a broad survey of the field without overwhelming students. The basics of constitutional theory are presented without getting mired in highly theoretical discussions, and cases are tightly edited to focus on the most important aspects, with additional cases on select topics condensed into narrative summaries. This book focuses on cases and expository text rather than extensive academic commentary, and the introductory text provides direction to students as they read and analyze the materials that follow. Additionally, challenging hypotheticals are provided throughout the text for use as student self-assessments or to launch stimulating class discussions. This highly teachable book can be used for a one- or two-semester course and is easily adaptable to suit each professor’s preferences. New to the 7th Edition: Updated through the Supreme Court’s 2021–2022 Term Summarizes or omits older or outdated cases to reduce length New questions and problems for added cases to promote self-assessment Benefits for instructors and students: Easily adaptable to a one- or two-semester course “Just-right” editing of major cases, with less important cases summarized in notes or narrative summary Even-handed presentation of cases so adopters don’t have to “teach against” the text Narrative introductions provide students with context and organizational structure Ideologically neutral tone appeals to professors occupying various points on an ideological spectrum Supplemented annually