Marketing Child Care Programs


Book Description

Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.




100 Ideas to Market Your Childcare Business


Book Description

100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)




Marketing Child Care Programs


Book Description

Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.




Family Child Care Marketing Guide, Second Edition


Book Description

Proven marketing tips for family child care owners from Tom Copeland, renowned tax and child care business specialist.




The Ultimate Child Care Marketing Guide


Book Description

Successful tools, exercises, and case studies to help early childhood programs stay at capacity.




Jumpstart Your Childcare Success


Book Description

The childcare industry is a BILLION-dollar industry, and we've got one question for you, are you ready for your piece of the pie? We believe that you deserve your piece of the pie even if you can't eat it all! This book will teach you where to start on your path to making millions.. When you read the stories, take note of each strategy on how it's done and how you can do it too! Be inspired to accomplish making millions with the right mindset and strategies provided in this book!




Child Care Millionaire


Book Description

This book is written for early childhood business owners wanting to grow their business into a (multi) million-dollar company. Anyone from the home daycare provider that dreams of one day opening a center, to the small center owner who dreams of having a larger center or a single center owner that wishes to have multiple centers. Brian shares 101 golden nuggets to bring your business greater success. He shares secrets to successful operations, financial insights, management principles, employee management tips, and expansion strategies. He has also included business profiles of more than fifteen center owners who have all created seven figure child care businesses, so you can learn from and be inspired by their stories. If you are ready for the ultimate in child care business success, you'll want to get yourself a copy of this gem!




How to Open and Operate a Childcare Center


Book Description

In a childcare center, instructors concentrate on the physical and emotional wellbeing of their children. In order to provide a deeper understanding of the pupil, teachers in the centers must incorporate a connection with their students that benefits their interests and needs, while at the same time moving them towards a higher collection of principles. This kind of teaching with a loving connection would enhance the spiritual and incidental learning of the pupil. I have learned how to open and operate a quality 5 star rated center with little start up money and minimum resources. This book gives you all the tools, resources, and guidance you need to have a quality childcare center running and making great money in no time. I have learned how to open and operate a quality 5 star rated center with little start up money and minimum resources. This book gives you all the tools, resources, and guidance you need to have a quality childcare center running and making great money in no time.




An Overview of Child Care Center Management (First Edition)


Book Description

The anthology An Overview of Child Care Center Management features outstanding articles that are directly related to the assignments required for credentialing. The material is organized into three primary sections covering administrative organization, financial and legal issues, and childcare and educational programming. Specific topics include writing a center philosophy and mission statement, conducting evaluations, developing a budget and marketing plan, complying with employment law and health and safety guidelines, designing curriculum and learning activities, and planning a system of parent support. Chapters can be taught in any order, which allows instructors to tailor their programs of instruction. Each chapter includes discussion questions that promote critical thinking and student engagement. An Overview of Child Care Center Management was developed specifically to meet the needs of students pursuing a director's credential program in the state of Florida but can be used in any credential program. The book is particularly well-suited to classes in child care center management and early childhood development. Colleen Fawcett earned her Ph.D. in early childhood education at the International University of Costa Rica. Dr. Fawcett is now a faculty member at Palm Beach State College where she teaches courses in early childhood language arts, fine arts and movement, conflict resolution, child care center management, and child growth and development.