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Services Marketing: Concepts, Strategies, & Cases

Author : K. Hoffman

Publisher : Cengage Learning

Page : 480 pages

File Size : 20,40 MB

Release : 2016-01-01

Category : Business & Economics

ISBN : 9781285429786

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Book Description

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Introduction to Marketing Concepts

Author : Graeme Drummond

Publisher : Routledge

Page : 296 pages

File Size : 12,5 MB

Release : 2006-08-11

Category : Business & Economics

ISBN : 1136392262

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Book Description

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.



Essentials of Services Marketing

Author : K. Douglas Hoffman

Publisher : South Western Educational Publishing

Page : 608 pages

File Size : 18,30 MB

Release : 2001

Category : Business & Economics

ISBN : 9780030288920

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Book Description

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.



Strategic Marketing

Author : Russell Abratt

Publisher : Routledge

Page : 214 pages

File Size : 39,20 MB

Release : 2018-07-04

Category : Business & Economics

ISBN : 0429951558

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Book Description

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.



Essentials of Marketing

Author : Edmund Jerome McCarthy

Publisher : Irwin Professional Publishing

Page : 524 pages

File Size : 31,76 MB

Release : 1988

Category : Business & Economics

ISBN :

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Book Description



Introduction to Business

Author : Lawrence J. Gitman

Publisher :

Page : 1455 pages

File Size : 33,25 MB

Release : 2024-09-16

Category : Business & Economics

ISBN :

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Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.



Dictionary of Advertising and Marketing Concepts

Author : Arthur Asa Berger

Publisher : Left Coast Press

Page : 145 pages

File Size : 35,86 MB

Release : 2013-08-31

Category : Business & Economics

ISBN : 1611327520

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Book Description

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.



E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 1426 pages

File Size : 13,91 MB

Release : 2012-05-31

Category : Business & Economics

ISBN : 1466615990

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Book Description

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.



Marketing Concepts and Strategies (with CourseMate and EBook Access Card)

Author : O. C. Ferrell

Publisher :

Page : 320 pages

File Size : 40,94 MB

Release : 2012-04-13

Category : Marketing

ISBN : 9781408064320

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Book Description

Perfect for Students of all backgrounds and interest levels, the sixth edition of Dibb, Simpkin, Pride and Ferrell's Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in additio to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing.The sixth edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples, and coverage of key new developments in the field.This textbook is autopackaged with Coursemate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.



Services Marketing

Author : Christopher Lovelock

Publisher : Pearson

Page : 0 pages

File Size : 47,84 MB

Release : 2014-12-12

Category : Customer services

ISBN : 9780134123905

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Book Description

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.