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Marketing Directo E Interactivo 2 Edic

Author : Josep Alet

Publisher : ESIC Editorial

Page : 490 pages

File Size : 48,60 MB

Release : 2011-09

Category : Business & Economics

ISBN : 8473567951

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Book Description

Marketing directo e interactivo, 2a edición es el manual de referencia para profesionales y para estudiantes que estábamos esperando en este campo actual y fundamental del marketing actual y del futuro. A la garantía de su anterior libro como manual de referencia en marketing directo e interactivo en España, ahora añade la explotación de las redes sociales, el marketing móvil y el marketing viral, con una estructuración muy clara y con ejemplos de máxima actualidad. Profundiza en las bases necesarias para el éxito, como guía útil de cómo captar y cultivar clientes con campañas eficaces y funcionamiento impecable de la empresa. «Este gran Maestro nos cuenta en su libro ‘La esencia’, lo que hay que aplicar en el día a día en cada una de nuestras empresas. Si estás leyendo este libro, ¡Enhorabuena!, has elegido bien, porque el presente y el futuro del marketing van por aquí». Elena Gómez Presidenta de la Asociación Española de la Economía Digital (Adigital) «Como buen gurú, ha sabido ver el presente e interpretar el futuro con un gran sentido común». Ricardo Goizueta Director general de comercio electrónico y venta a distancia de El Corte Inglés El autor: Presidente de Marketingcom, agencia consultora en marketing y ventas con oficinas en Barcelona, Madrid y Lisboa. Reconocida por su metodología de Clientización© y Visión Cliente©. Reconocido como uno de los máximos expertos en su especialidad, articulista reputado y conferenciante de prestigio internacional. Ha asesorado a empresas punteras en la definición e implantación de estrategias de marketing relacional en todo tipo de sectores. Entre otras marcas, destacan Almirall, Bayer, BBVA, Cortefiel Direct Seguros, Endesa, Fagor, Fortuna, IBM, Kellogg’s, Nissan, Pyrénées, Renault, Rumbo, Vodafone, y Wolters Kluwer. Índice: Parte A: Introducción y contexto.- Marketing directo e interactivo, con el cliente, al poder.- Estrategia y marketing directo.- Parte B: Las variables básicas.- Creación y explotación de bases de datos.- La oferta.- Creatividad.- Los medios y el marketing directo.- Parte C: Generación de la comunicación más eficaz en cada medio.- Campañas por correo.- Generación de respuesta en medios impresos.- Medios electrónicos clásicos.-Campañas de telemarketing.- Parte D: Construcción y desarrollo de un web site de éxito.- Generación de tráfico on line al web site.- Emailing. Explotación eficaz del correo electrónico.- El marketing viral.- Marketing con redes sociales.- Marketing móvil.- El comercio electrónico.- Parte E: Análisis económico y financiero en marketing directo.- Tests.- Parte F:Fulfillment y servicio al cliente eficaz.- Plan integrado de captación al cultivo eficaz de clientes.- Recursos de referencia.



Mentally Strong

Author : Francis and Cristi Bundukamara

Publisher :

Page : 260 pages

File Size : 19,69 MB

Release : 2018-08-13

Category :

ISBN : 9780692174852

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Book Description

The Bundukamaras lives were idyllic, falling instantly in love, getting married young and carefree. Wanting to give something back, the couple adopt five children from the foster care system. All goes according to plan for a brief time, then reality strikes: their newly adopted children begin to manifest the deep-seated pain and suffering of their pasts. Soon it seems like every attempt to give something back to humanity is met with unimaginable difficulty and pain. But that's child's play for what comes next. As they tirelessly work at loving children who feel unlovable, tragedy rocks the family in the form of a devastating diagnosis. The hard-earned, yet delicate sense of the family's security is severely shaken. Nothing will ever be the same. As the story unfolds, they must juggle professional careers with endless hospital appointments, numerous therapy programs, runaway children, unplanned pregnancy, gang membership, sex trafficking, even incarceration.A story of transition from honeymoon years to tragedy upon tragedy upon tragedy. Can the Bundukamaras continue trusting God's plan for their lives. Can faith be maintained? What is left? Can there possibly be a silver lining? Some grander hope to be found amidst a tsunami of tragedy? Can they find a way to continue saying, We are Mentally-STRONG(tm) ?.



Choice Theory: A Very Short Introduction

Author : Michael Allingham

Publisher : OUP Oxford

Page : 144 pages

File Size : 22,28 MB

Release : 2002-08-22

Category : Business & Economics

ISBN : 0191579262

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Book Description

We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.



101 Life Skills Games for Children

Author : Bernie Badegruber

Publisher : Turner Publishing Company

Page : 247 pages

File Size : 47,81 MB

Release : 2011-01-01

Category : Family & Relationships

ISBN : 089793590X

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Book Description

How do you teach tolerance, self-awareness, and responsibility? How can you help children deal with fear, mistrust, or aggression? Play a game with them! Games are an ideal way to help children develop social and emotional skills; they are exciting, relaxing, and fun. 101 LIFE SKILLS GAMES FOR CHILDREN: LEARNING, GROWING, GETTING ALONG (Ages 6-12) is a resource that can help children understand and deal with problems that arise in daily interactions with other children and adults. These games help children develop social and emotional skills and enhance self-awareness. The games address the following issues: dependence, aggression, fear, resentment, disability, accusations, boasting, honesty, flexibility, patience, secrets, conscience, inhibitions, stereotypes, noise, lying, performance, closeness, weaknesses, self confidence, fun, reassurance, love, respect, integrating a new classmate, group conflict. Organized in three main chapters: (I-Games, You-Games and We-Games), the book is well structured and easily accessible. It specifies an objective for every game, gives step-by-step instructions, and offers questions for reflection. It provides possible variations for each game, examples, tips, and ideas for role plays. Each game contains references to appropriate follow-up games and is illustrated with charming drawings.



Appity Slap

Author :

Publisher : Erika Blanchard

Page : 396 pages

File Size : 22,8 MB

Release :

Category :

ISBN :

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Long Live the Free Pericardium !

Author : Montserrat Gascon Segundo

Publisher : BoD - Books on Demand France

Page : 106 pages

File Size : 17,34 MB

Release : 2012

Category : Medical

ISBN : 2810622434

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Book Description

This book explains in a clear and simple way what life is and how it flows within our cells, between people and through people. It is a practical manual that will help us to "feel" life, to vibrate and breathe the life inside of our bodies and of all living beings. A key focus of this work is how emotional impact affects our pericardium, which is the membrane that envelops, maintains and protects the heart.



Global Media Trends

Author : Raymond Cook

Publisher : GRIN Verlag

Page : 13 pages

File Size : 18,93 MB

Release : 2013-06-04

Category : Business & Economics

ISBN : 3656441073

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Book Description

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Newcastle upon Tyne, language: English, abstract: 1. Introduction The media plays a very critical role in any country and the world at large. In any democracy, the media is such a critical tool towards the realization of the various countries’ development objectives. The media effectively overcomes the temptation by the government to dominate information and practice its monopoly. Moreover, there is the gradual fostering of the development of an effective and mature information culture throughout the globe. Transparency and corruption free work environments in the public and private sectors can only be realized through the watchful and critical eyes of the media at a global scale. Among others, the media performs the informing, entertaining and education roles in the society. Much as the entertaining aspect seems to be taking center-stage, the other two are equally important and critical. The society, more often than not depends on the media to be informed on the government development progress and further still keeping it accountable to the electorate. It is therefore important for the global media to be keenly regulated and all the barriers towards its development dealt with at the earliest available opportunities. Moreover, the media ownership should be fairly distributed as opposed to the government exercising monopoly in the media ownership (Doyle 2002:3). 2. Discussion of the media trends The first media trend is regulation and deregulation of the media. Being the watchful eyes of the society, journalists and other media personalities should be given the freedom to carry out their own fair investigations and report the various matters of public concern, furnished with enough evidence. The public on the other hand, should develop trust in the media so as to submit the most accurate information when so needed. Regulatory bodies for



Behind the Curtains

Author : Carmen Martín Gaite

Publisher : Columbia University Press

Page : 300 pages

File Size : 25,38 MB

Release : 1990

Category : Fiction

ISBN : 9780231068888

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Electrical Review

Author :

Publisher :

Page : 1116 pages

File Size : 15,39 MB

Release : 1917

Category : Electrical engineering

ISBN :

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Cultural Citizenship in India

Author : Dfg Post-Doctoral Fellow Lion Konig

Publisher :

Page : 352 pages

File Size : 43,21 MB

Release : 2016-10-25

Category :

ISBN : 9780199466313

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Book Description

If the nation is an imagined community constructed through discourse, then belonging the feeling of being part of that nation - can only arise when citizens are empowered to enter the discourse and modify it. Linking political science and cultural studies to explore the mutually constitutive role of discourse and institutions, this volume argues that citizenship is an ongoing and evolving discursive project. Further, it studies the role of culture and different media in the process of citizen-making by taking postcolonial India as its case study. The volume explores discursive plurality and the monopolization of interpretation as the poles from which inclusion in and exclusion from the national community are negotiated. By interfacing political sciences interest in the power of institutions and cultural studies focus on the power of discourse, the author is able to investigate into the ways in which citizenship manifests itself - and is contested - outside the institutional realm, thus revealing conceptual relativity, ruptures, and creative re-interpretations of citizenship.