Marketing Executives' Series
Author : American Management Association
Publisher :
Page : 66 pages
File Size : 39,32 MB
Release : 1926
Category : Sales management
ISBN :
Handbook of Marketing Decision Models
Author : Berend Wierenga
Publisher : Springer Science & Business Media
Page : 621 pages
File Size : 43,76 MB
Release : 2008-09-05
Category : Business & Economics
ISBN : 0387782133
Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Handbook of Marketing Strategy
Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
Page : 529 pages
File Size : 10,46 MB
Release : 2012
Category : Business & Economics
ISBN : 1781005222
Book Description
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Strategic Marketing Management
Author : Mark E. Parry
Publisher : McGraw Hill Professional
Page : 292 pages
File Size : 50,34 MB
Release : 2005
Category : Business & Economics
ISBN : 9780071450935
Book Description
Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.
Marketing for Executives Series
Author : American Marketing Association
Publisher :
Page : 44 pages
File Size : 45,49 MB
Release : 1957
Category : Marketing
ISBN :
Book Description
Handbook of Business-to-Business Marketing
Author : Lilien, Gary L.
Publisher : Edward Elgar Publishing
Page : 713 pages
File Size : 26,3 MB
Release : 2022-07-15
Category : Business & Economics
ISBN : 1800376871
Book Description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Sales Executives' Series
Author : American Management Association
Publisher :
Page : 244 pages
File Size : 34,5 MB
Release : 1927
Category :
ISBN :
Book Description
Successful Marketing Strategies for Nonprofit Organizations
Author : Barry J. McLeish
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 27,63 MB
Release : 2010-10-12
Category : Business & Economics
ISBN : 0470925531
Book Description
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Office Executives' Series
Author : American Management Association
Publisher :
Page : 222 pages
File Size : 20,12 MB
Release : 1928
Category : Industrial efficiency
ISBN :
Book Description
How to Build Network Marketing Leaders Volume One
Author : Tom “Big Al” Schreiter
Publisher : Fortune Network Publishing Inc.
Page : 136 pages
File Size : 17,36 MB
Release : 2019-12-06
Category : Business & Economics
ISBN : 1892366207
Book Description
Do you want to be a leader? Or, do you want more leaders on your network marketing team? The strength of your network marketing business is measured in leaders - not in the number of distributors. Leaders are the long-term foundation of your business. Everyone says they want to have more leaders, but how? How does one find leaders? How does one create leaders? What are the things we need to teach ordinary distributors to do in order to become leaders? Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn’t happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this book will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership. Then, learn how to start their training process with the biggest leadership lesson of all: problems. When you have an organization of leaders, network marketing gets easier. Instead of spending the day with repetitive activities with distributors, you will enjoy the free time this business offers. Spend the time to build and create leaders, and then you will have the freedom to visit the beaches of the world. This is the perfect book to lend to a new distributor who wants to build a long-term MLM business, and would like to know exactly how to build it. Creating network marketing leaders should be the focus of every business-builder. Order your copy now!
