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Marketing God

Author : Donna A. Heckler

Publisher : Our Sunday Visitor

Page : 114 pages

File Size : 14,62 MB

Release : 2019-07-03

Category : Religion

ISBN : 1681924013

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Book Description

Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.



The Market as God

Author : Harvey Cox

Publisher : Harvard University Press

Page : 283 pages

File Size : 34,31 MB

Release : 2016-09-12

Category : Religion

ISBN : 0674973151

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Book Description

“Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation



Marketing God to Teens

Author : Ryan J. Doeller

Publisher : Xlibris Corporation

Page : 86 pages

File Size : 40,60 MB

Release : 2010-11-29

Category : Religion

ISBN : 1456822527

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Book Description

As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.



One Market Under God

Author : Thomas Frank

Publisher : Anchor

Page : 457 pages

File Size : 49,86 MB

Release : 2001-09-18

Category : Political Science

ISBN : 0385495048

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Book Description

In a book that has been raising hackles far and wide, the social critic Thomas Frank skewers one of the most sacred cows of the go-go '90s: the idea that the new free-market economy is good for everyone. Frank's target is "market populism"—the widely held belief that markets are a more democratic form of organization than democratically elected governments. Refuting the idea that billionaire CEOs are looking out for the interests of the little guy, he argues that "the great euphoria of the late nineties was never as much about the return of good times as it was the giddy triumph of one America over another." Frank is a latter-day Mencken, as readers of his journal The Baffler and his book The Conquest of Cool know. With incisive analysis, passionate advocacy, and razor-sharp wit, he asks where we are headed—and whether we're going to like it when we get there.



Marketing Peace

Author : Paromita Goswami

Publisher : Cambridge Scholars Publishing

Page : 160 pages

File Size : 27,24 MB

Release : 2017-08-21

Category : Political Science

ISBN : 1527500861

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Book Description

Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.



Flea Market Jesus

Author : Arthur E. Farnsley II

Publisher : Wipf and Stock Publishers

Page : 117 pages

File Size : 28,84 MB

Release : 2012-06-01

Category : Religion

ISBN : 1621893529

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Book Description

Americans live their lives through institutions: government, businesses, schools, clubs, and houses of worship. But many Americans are wary of the control these groups--especially government and business--exercise over their lives. Flea Market Jesus provides an up-close look at the rugged individualism of those trying hardest to separate themselves from institutions: flea market dealers. Having spent most of his life studying American religious organizations, Art Farnsley turns his attention to America's most solitary, and alienated, entrepreneurs. Farnsley describes an entire subculture of white Midwesterners--working class, middle class, and poor--gathered together in a uniquely American celebration of guns and frontier life. In this mix, the character "Cochise" voices the frustrations of flea market dealers toward business, politics, and, especially, religion. Part ethnography, part autobiography, Flea Market Jesus is a story about alienation, biblical literalism, libertarianism, and deep-seated religious belief. It is not about the Tea Party, the Occupy movement, or the Christian Right, but it shines a light on all of these by highlighting the potent combination of mistrust, resentment, and personal liberty too often kept in the shadows of public discourse among educated elites.



God, His People, and Network Marketing

Author : Eddie Traylor

Publisher : Life to Legacy, LLC

Page : 74 pages

File Size : 26,58 MB

Release : 2021-05-30

Category : Business & Economics

ISBN : 9781947288621

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Book Description

In his debut literary rendering, Eddie Traylor's words of wisdom dispel a perceived inconsistency between God and prosperity, in this amazing new book titled God, His People, and Multilevel Marketing. This book unveils spiritual precepts about business, and how the accumulation of wealth can benefit God's people and His Kingdom. The author masterfully interprets key Bible passages that give personal insight into the 21st century marketplace. As a bonus, the author includes an interview with the successful multilevel marketing guru Dave Silverman of Rochester, New York. This book is an examination of the advantages of Network Marketing (also known as Multilevel Marketing) over traditional business models. One great advantage is that startup costs are within reach of people with ordinary incomes. Additionally, overhead costs are much lower because you work from home. Whereas other businesses require commercial space and hardware, with Network Marketing all that's needed is a cell phone and a computer. In addition to these, add ambition, determination, commitment, and self-confidence, and let your dreams take you to the next level. However, the most important factor is having faith in God. With all this working together for your good, there are no limits to the spiritual and financial success that you can achieve. Finally, this book is a heartfelt appeal as a Network Marketer for local churches and their congregations to open their hearts and minds to see the possibilities. This industry can financially empower both individuals and congregations where everyone can benefit-all to the glory of God!



Making a Market for Acts of God

Author : Paula Jarzabkowski

Publisher : Oxford University Press, USA

Page : 257 pages

File Size : 37,67 MB

Release : 2015

Category : Business & Economics

ISBN : 0199664765

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Book Description

Reinsurance is a market that provides cover for the devastating consequences of unpredictable events such as Hurricane Katrina, or the Tohoku earthquake, underpinning society's capacity to rebuild after the unthinkable happens. This book fleshes out how this important and quirky financial market works.



Marketing Like Jesus

Author : Darren Shearer

Publisher :

Page : 162 pages

File Size : 47,80 MB

Release : 2014-08-02

Category : Marketing

ISBN : 9781940024134

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Book Description

No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.



Religious Commodifications in Asia

Author : Pattana Kitiarsa

Publisher : Routledge

Page : 305 pages

File Size : 34,56 MB

Release : 2007-11-09

Category : Religion

ISBN : 1134074441

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Book Description

This book addresses the growing academic concerns of the market-religion convergences in Asia. Bringing together a group of leading scholars from Asia, Europe, Australia and North America, it discusses multiple issues regarding religious commodifications and their consequences across Asia’s diverse religious traditions. Covering key issues in the anthropology and sociology of contemporary Asian religion, it draws theoretical implications for the study of religions in the light of the shift of religious institutions from traditional religious beliefs to material prosperity. The fact that religions compete with each other in a ‘market of faiths’ is also at the core of the analysis. The contributions show how ordinary people and religious institutions in Asia adjusted to, and negotiated with, the penetrative forces of a global market economy into the region’s changing religio-cultural landscapes. An excellent contribution to the growing demands of ethnographically and theoretically updated interpretations of Asian religions, Religious Commodifications in Asia will be of interest to scholars of Asian religion and new religious movements.