› › Marketing Illustration

Marketing Illustration

Author : Marshall Arisman

Publisher : Simon and Schuster

Page : 236 pages

File Size : 13,32 MB

Release : 2010-02-23

Category : Design

ISBN : 158115724X

Get eBook

Book Description

The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.



The Smart Marketing Book

Author : Dan White

Publisher : Lid Publishing

Page : 0 pages

File Size : 30,87 MB

Release : 2020

Category : Marketing

ISBN : 9781912555765

Get eBook

Book Description

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.



R.E.D. Marketing

Author : Greg Creed

Publisher : HarperCollins Leadership

Page : 289 pages

File Size : 40,35 MB

Release : 2021-06-08

Category : Business & Economics

ISBN : 140022330X

Get eBook

Book Description

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.



50 Markets of Illustration

Author : John Roman

Publisher : Simon and Schuster

Page : 313 pages

File Size : 36,2 MB

Release : 2014-08-01

Category : Design

ISBN : 1440340218

Get eBook

Book Description

This overview of the numerous markets that currently exist for illustrators reveals a vast and wide-ranging pool of potential freelance opportunities. This reference catalogs many lesser-known, supplementary markets beyond the traditional, more-populated avenues for illustration assignments. Features fifty specialized markets in which artists and illustrators can potentially prosper.



International Marketing

Author : John Shaw

Publisher : Routledge

Page : 619 pages

File Size : 46,82 MB

Release : 2008-01-28

Category : Business & Economics

ISBN : 1134386362

Get eBook

Book Description

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.



New Way Modern Marketing

Author : Amaury Capdeville Chapuzet

Publisher : BookRix

Page : 222 pages

File Size : 44,52 MB

Release : 2021-07-03

Category : Business & Economics

ISBN : 3748787227

Get eBook

Book Description

This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely: Marketing Digital Marketing Marketing Communication This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet. We hope that this book will provide readers with practical knowledge to develop more effective business marketing and increase competitiveness in today's digital era.



International Marketing

Author : Sak Onkvisit

Publisher : Routledge

Page : 737 pages

File Size : 48,46 MB

Release : 2009-05-07

Category : Business & Economics

ISBN : 1135275475

Get eBook

Book Description

A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.



Handbook of Marketing

Author : Barton A Weitz

Publisher : SAGE

Page : 618 pages

File Size : 45,45 MB

Release : 2006-08-11

Category : Business & Economics

ISBN : 9781412921206

Get eBook

Book Description

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.



2014 Artist's & Graphic Designer's Market

Author : Mary Burzlaff Bostic

Publisher : Penguin

Page : 756 pages

File Size : 10,93 MB

Release : 2013-10-18

Category : Art

ISBN : 1440329532

Get eBook

Book Description

Build a Successful Art Career! 2014 Artist's & Graphic Designer's Market is the must-have reference guide for any artist who wants to establish or expand a career in fine art, illustration or graphic design. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. The 2014 Artist's & Graphic Designer's Market introduces a whole host of new features and guarantees the most up-to-date, individually verified market contacts possible. Expand your art business with these resources: • A FREE 1-year subscription to ArtistsMarketOnline.com, where you can find industry contacts, track your submissions, get the latest art and design news and much more. (PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title) • Complete, up-to-date contact information for more than 1,700 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs and more. • Articles on the business of freelancing--from basic copyright information to tips on promoting your work. • Information on grants, residencies, organizations, publications and websites that offer support and direction for visual artists of all types. • NEW! Informative articles on social media and e-mail marketing, getting the most from LinkedIn, and building better websites. • NEW! Special features on insurance for artists, pricing artwork, printing giclees, sustainability practices, packaging design, and studio sales. • NEW! Inspiring and informative interviews with successful professionals including publisher and legal expert Tad Crawford and artist Nancy Reyner. Check out ArtistsMarketOnline.com and ArtistsNetwork.com for more helpful resources. PLEASE NOTE: Free subscriptions are NOT included with the e-book edition of this title



Basics Illustration 04: Global Contexts

Author : Mark Wigan

Publisher : Bloomsbury Publishing

Page : 186 pages

File Size : 44,97 MB

Release : 2009-11-09

Category : Design

ISBN : 2940439362

Get eBook

Book Description

Basics Illustration 04: Global Contexts will take the reader on a journey through the international contemporary illustration landscape. In the twenty-first century, the field of illustration continues to evolve, and through a broad and contextual approach, this book illuminates its rich historical development, its contribution to civilizations of the past and its continuing cultural significance and promising future. All over the world, versatile, forward-thinking illustrators are having fun making pictures for defined contexts; seeking, sharing and creating both online and offline. Global Contexts features intelligent, allusive, compelling, incisive, humorous and inspiring illustrations by leading exponents past, present and future, embracing open approaches and new strategies to the subject. This is an essential reference book for any dedicated art and design student, aspiring illustrator, professional image-maker and anyone with an interest in this vibrant and dynamic form of expression.