Marketing in Developing Countries
Author : Joanna Kinsey
Publisher : Palgrave
Page : 374 pages
File Size : 23,75 MB
Release : 1988
Category : Business & Economics
ISBN : 9780333421161
Author : Joanna Kinsey
Publisher : Palgrave
Page : 374 pages
File Size : 23,75 MB
Release : 1988
Category : Business & Economics
ISBN : 9780333421161
Author : Eli Avraham
Publisher : Springer
Page : 199 pages
File Size : 10,62 MB
Release : 2016-02-25
Category : Business & Economics
ISBN : 1137342153
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author : Erdener Kaynak
Publisher :
Page : pages
File Size : 17,42 MB
Release : 2008
Category : Advertising
ISBN : 9780789001412
Author : Goodluck Charles
Publisher : Cambridge Scholars Publishing
Page : 260 pages
File Size : 16,73 MB
Release : 2016-09-23
Category : Business & Economics
ISBN : 1443819271
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author : Emmanuel C. Alozie
Publisher : Routledge
Page : 145 pages
File Size : 41,4 MB
Release : 2009-06
Category : Business & Economics
ISBN : 1135696942
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
Author : Malcolm J. M. Cooper
Publisher : Cambridge Scholars Publishing
Page : 328 pages
File Size : 24,91 MB
Release : 2019-04-02
Category : Business & Economics
ISBN : 152753250X
Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.
Author : Andrea Ciani
Publisher : World Bank Publications
Page : 178 pages
File Size : 27,25 MB
Release : 2020-10-08
Category : Business & Economics
ISBN : 1464815585
Economic and social progress requires a diverse ecosystem of firms that play complementary roles. Making It Big: Why Developing Countries Need More Large Firms constitutes one of the most up-to-date assessments of how large firms are created in low- and middle-income countries and their role in development. It argues that large firms advance a range of development objectives in ways that other firms do not: large firms are more likely to innovate, export, and offer training and are more likely to adopt international standards of quality, among other contributions. Their particularities are closely associated with productivity advantages and translate into improved outcomes not only for their owners but also for their workers and for smaller enterprises in their value chains. The challenge for economic development, however, is that production does not reach economic scale in low- and middle-income countries. Why are large firms scarcer in developing countries? Drawing on a rare set of data from public and private sources, as well as proprietary data from the International Finance Corporation and case studies, this book shows that large firms are often born large—or with the attributes of largeness. In other words, what is distinct about them is often in place from day one of their operations. To fill the “missing top†? of the firm-size distribution with additional large firms, governments should support the creation of such firms by opening markets to greater competition. In low-income countries, this objective can be achieved through simple policy reorientation, such as breaking oligopolies, removing unnecessary restrictions to international trade and investment, and establishing strong rules to prevent the abuse of market power. Governments should also strive to ensure that private actors have the skills, technology, intelligence, infrastructure, and finance they need to create large ventures. Additionally, they should actively work to spread the benefits from production at scale across the largest possible number of market participants. This book seeks to bring frontier thinking and evidence on the role and origins of large firms to a wide range of readers, including academics, development practitioners and policy makers.
Author : Hatem El-Gohary
Publisher : Business Science Reference
Page : 0 pages
File Size : 19,32 MB
Release : 2013
Category : Electronic commerce
ISBN : 9781466639546
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--
Author : Jain, Dhiraj
Publisher : IGI Global
Page : 331 pages
File Size : 27,24 MB
Release : 2018-06-01
Category : Business & Economics
ISBN : 1522540369
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1718 pages
File Size : 18,85 MB
Release : 2019-02-01
Category : Business & Economics
ISBN : 1522579168
The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.