Marketing in Pakistan
Author : William D. Coale
Publisher :
Page : 24 pages
File Size : 18,11 MB
Release : 1982
Category : Marketing
ISBN :
Author : William D. Coale
Publisher :
Page : 24 pages
File Size : 18,11 MB
Release : 1982
Category : Marketing
ISBN :
Author : Monroe Aderhold
Publisher :
Page : 20 pages
File Size : 35,18 MB
Release : 1977
Category : Pakistan
ISBN :
Author : United States. International Trade Administration
Publisher :
Page : pages
File Size : 38,35 MB
Release : 1988
Category :
ISBN :
Author : Peter M. Banting
Publisher :
Page : 92 pages
File Size : 46,84 MB
Release : 1987
Category : Export marketing
ISBN :
Author : Philip Kotler
Publisher :
Page : 459 pages
File Size : 39,74 MB
Release : 2021-11-24
Category :
ISBN :
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.
Author : Günter Schmidt
Publisher :
Page : 302 pages
File Size : 39,20 MB
Release : 1982
Category : Agriculture
ISBN :
Author : Hameed M. Farooqui
Publisher :
Page : 264 pages
File Size : 10,53 MB
Release : 1958
Category : Farm produce
ISBN :
Author : Durgadas Bhattacharjee
Publisher :
Page : 168 pages
File Size : 39,98 MB
Release : 1969
Category : Handloom industry
ISBN :
Author : Arsalan Mujahid Ghouri
Publisher : LAP Lambert Academic Publishing
Page : 120 pages
File Size : 28,66 MB
Release : 2012-04
Category :
ISBN : 9783848421077
The book was written with the intention to unfold the marketing practices experienced in small and medium sized firms with specific focus of restaurant and catering industry. The figure and facts and results mentioned in it, highlighted the significance of marketing practices in SMEs. Unfortunately the SMEs structure is unstable in Pakistan, and need of a concrete and comprehensive structure is required. SMEs are the major chunk of total establishments operating in Pakistan and contribute a significant amount in GDP hence viable policies and practices are essential to improve the performance of this sector and turn it into a most substantial contributor in economic growth. This book identified the determinants of marketing practices and SME performance and provided a guideline for SMEs owners and managers to improve their financial outcomes with the help of effective marketing practices as proposed.
Author : Abdur Rashid
Publisher :
Page : 78 pages
File Size : 13,34 MB
Release : 1970
Category : Agriculture
ISBN :