Marketing in Publishing


Book Description

Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.




Black Hole Blues and Other Songs from Outer Space


Book Description

The authoritative story of the headline-making discovery of gravitational waves—by an eminent theoretical astrophysicist and award-winning writer. From the author of How the Universe Got Its Spots and A Madman Dreams of Turing Machines, the epic story of the scientific campaign to record the soundtrack of our universe. Black holes are dark. That is their essence. When black holes collide, they will do so unilluminated. Yet the black hole collision is an event more powerful than any since the origin of the universe. The profusion of energy will emanate as waves in the shape of spacetime: gravitational waves. No telescope will ever record the event; instead, the only evidence would be the sound of spacetime ringing. In 1916, Einstein predicted the existence of gravitational waves, his top priority after he proposed his theory of curved spacetime. One century later, we are recording the first sounds from space, the soundtrack to accompany astronomy’s silent movie. In Black Hole Blues and Other Songs from Outer Space, Janna Levin recounts the fascinating story of the obsessions, the aspirations, and the trials of the scientists who embarked on an arduous, fifty-year endeavor to capture these elusive waves. An experimental ambition that began as an amusing thought experiment, a mad idea, became the object of fixation for the original architects—Rai Weiss, Kip Thorne, and Ron Drever. Striving to make the ambition a reality, the original three gradually accumulated an international team of hundreds. As this book was written, two massive instruments of remarkably delicate sensitivity were brought to advanced capability. As the book draws to a close, five decades after the experimental ambition began, the team races to intercept a wisp of a sound with two colossal machines, hoping to succeed in time for the centenary of Einstein’s most radical idea. Janna Levin’s absorbing account of the surprises, disappointments, achievements, and risks in this unfolding story offers a portrait of modern science that is unlike anything we’ve seen before.




The Shatzkin Files


Book Description







Guerrilla Publishing


Book Description

TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.




Marketing in Publishing


Book Description

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.




The Write Quotes: Publishing and Book Marketing


Book Description

These inspirational and practical quotes come from 500+ podcast interviews with hard-working, award-winning, and New York Times bestselling authors in more than 33 U.S. states and five countries. In Book 8, authors share their honest reflections on Publishing and Book Marketing. Decisions. Decisions. It’s nice to have options. But it’s also nice to know how the world of publishing works, because there are pros and cons to traditional and indie publishing and these quotes include plenty of opinions about both. Authors quoted include David Baldacci, John Hart, Wylie Cash, Kristy Harvey, Brad Taylor, Charlie Lovett, Judy Goldman, Amber Smith, John Gilstrap, Kimmery Martin, A.J. Hartley, Jason Mott, Cathy Pickens, Danielle Stewart, Carrie Knowles, Ellen Butler, Gail Martin, Jenifer Ruff, Claire Fullerton, and many more. Brad Taylor, author of 16 New York Times bestselling thrillers, says, “I didn't know anything about traditional publishing. Honestly, if I knew how hard it was to get published, I wouldn't have gone down this path.” When he sold his first book, he says, “the dog had caught the car.” We learn that marketing books is not easy. It takes work. Creativity. And time. But it can be fun. These authors use websites, mailing lists, social media, BookBub, online advertising, promotion sites, and catchy graphics. And they appear on podcasts, attend book clubs, hold events in bookstores, breweries, museums, and homes, and they speak, write, and teach about writing. And when it comes to finding readers, New York Times bestselling author Kristy Harvey reminds us, “You're actually a lot better off to have 250 email subscribers that are truly interested in what you're saying, they're actually reading your emails, they really want to buy your book, than you are to have 250,000 that aren't even opening them in the first place.” Although there is no master blueprint to publishing and marketing success, these quotes offer inspiration and actionable tips for how to succeed at both.




SecretsTo Publishing and Marketing Your Book


Book Description

Any writer hoping to further their writing career can get something out of this book. Packed with information on a range of topics from creating a marketing plan, ISBN, copyrights, contracts, publishers, agents, and best of all marketing. There are many tips to avoiding scams along the way. A must have book for anyone that wants to not only publish but sell their books. Get the information to get the results you are looking for.




How to Market Books


Book Description

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.




The Handbook of Journal Publishing


Book Description

An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.