European Business and Marketing


Book Description

The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro




New York and the New Europe


Book Description

Provides information on the implications of the "New Europe" and the opportunities it presents. Addresses the issues most relevant to small and medium-sized companies seeking to enter European markets or expand sales there. Discusses opportunities in 3 industries: medical instruments, electronic components, and business services. Applicable to all states and localities. Charts, tables and maps.




Banking in the New Europe


Book Description

The completion of the European Single Market Programme (SMP) and the launch of 'Euroland' are bold statements on the European Union and its future. Within this economic process, the particular importance of the banking and financial services sectors is widely emphasized. This collection explores the strategic impact of the Single Market Programme and European Monetary Union on European banks and banking systems. The contributors examine eleven banking systems: Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the United Kingdom. Thoroughly up-to-date and with a common thematic overview of major trends in European banking systems, this book covers key strategic developments, structural changes, performance trends and strategies.




Tourism in the New Europe


Book Description

This book examines the implications of EU enlargement for tourism in the region. It provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them. Topics include: historical trajectories of the European tourism development process, new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, national and local economic development trends, social and cultural implications of transition and accession, tourism education in the new Europe, and the marketing and re-branding of accession countries.




Branding Post-Communist Nations


Book Description

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.




New Europe


Book Description

New Europe: Imagined Spaces traces the radical transformation of European places and spaces over the last two decades. Instead of the familiar 'schoolbook' map of a Europe of nation-states, the book unpacks the differing imaginations of European identity in recent years. Taking as its central problem the fluid nature of cultural and political identity, it moves firmly away from - and calls into question - the perspective of the nation-state as the primary source of imagined identity for Europeans. The book contributes to key debates, such as the emerging Europe of the Regions and the return of the city-state, examines the 'rebranding' of the nation-state and explores the impact of 'Europeanisation' on existing place identity. Emphasising mobility and movement, the chapters explore borderlands and travel, and also include a detailed discussion of the 'everyday life' of Europeans. Throughout, iconic images of contemporary Europe are invoked: Eurodisney, the Reichstag, Barcelona's Ramblas and the Bilbao Guggenheim, and the way in which mundane artefacts and practices such as football, walking, cars, food, passports and the Euro help construct identity is considered. New Europe: Imagined Spaces adopts a multidisciplinary approach to studying Europe, providing students with an exploration of contemporary European space and place identity.




The Economics of the New Europe


Book Description

Europe is in a period of rapid transition. The Single European Market has been completed, and many barriers to the free mvoement of goods, services, labour and capital have been removed. However the moves towards deeper European union, with full monetary union by 1999, have proved more problematic. Outside the EU, the collapse of communism has adde




The New European Criminology


Book Description

The New European Criminology gathers together leading criminologists from all over Europe to consider crime and responses to crime within and across national borders. For the first time it allows students to experience the most exciting work in European criminology and to compare approaches to crime in different parts of Europe. The five sections of the book look at: * the effects of European harmonisation on crime * criminal justice, law enforcement and penal reform * organised crime, from the Mafia in Italy to drug running in the Balkans * local crime in international contexts * possible future directions for criminology and some suggestions for a new criminology of war.




Public Relations for the New Europe


Book Description

This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.