Marketing in Zimbabwe


Book Description




Moral Degeneration in Contemporary Zimbabwean Business Practices


Book Description

This is an engaged and extremely well-informed book on business and business ethics in a society with political and social-economic crises. As an engaging and engaged effort to bring a nexus between business ethics and business practices in any human society, the book invites the reader to partake in pressing debates on business ethics in times of crisis. The book provides a much needed interdisciplinary approach and marshals an extraordinary array of social and intellectual resources that positively inspire business people and business making. It is wholesome and systematic in its articulation of the political and social forces that shape and are shaped by business. Additionally, it gives the reader a guided tour into the fascinating creativity that shapes and characterises business culture in contemporary Zimbabwe.







Enterprising Women in Urban Zimbabwe


Book Description

Mary Johnson Osirim investigates the business and personal experiences of women entrepreneurs in Harare and Bulawayo, Zimbabwe, to understand their successes, challenges, and contributions to development. These businesswomen work in the microenterprise sector—which is defined as businesses that employ five workers or fewer—with many working as market traders, crocheters, seamstresses, and hairdressers. The women who took part in Osirim's research during the 1990s pursued their businesses, reinvested profits, engaged in innovation, and provided employment, and through their work supported households and extended family and social networks. Osirim finds that, despite major problems, the Zimbabwean businesswomen maintained their enterprises and their households and managed to contribute in significant ways to their community and national development in the face of an economic structural adjustment program. Osirim also explores the impact of state and non-governmental organizations on small business operations. Enterprising Women in Urban Zimbabwe offers a comprehensive study of women's role as entrepreneurs in the microeconomic sector that shows them as agents during challenging political and economic times.







Zimbabwe Business and Investment Opportunities Yearbook


Book Description

2011 Updated Reprint. Updated Annually. Zimbabwe Business and Investment Opportunities Yearbook




The Struggle for Economic Support of the Indigenous Business Women in Zimbabwe


Book Description

True development, justice and the fulfillment of the maximum economic and social potential of Zimbabwe can take place only when development experts give serious and adequate consideration to the key roles women play in their economies and societies. While social policy has improved womens lives in some important ways, it has failed to improve w omens poorer economic situation compared to men.




International Marketing: An Asia-Pacific Perspective


Book Description

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.




Resilient and Sustainable Destinations After Disaster


Book Description

Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.