Marketing Initiatives for Sustainable Educational Development


Book Description

Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media in educational marketing campaigns and through the integration of massive open online courses to reorient learner interactions in higher education environments. Marketing Initiatives for Sustainable Educational Development contains the latest approaches to maximize self-guided, interdisciplinary learning through the use of strategies such as web-based games to elicit collaborative behavior in student groups. It also explores the important role that technology serves in educating students, especially in the realm of technological skills and competencies. This book is a vital resource for educators, instructional designers, administrators, marketers, and education professionals seeking to enhance student learning and engagement through technology-based learning tools.




Sustainable Marketing


Book Description

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.




A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities


Book Description

In a time of worldwide turmoil and pervasive social displacement, universities and communities have come together to meet these urgent challenges in order to support the academic and social development of displaced young people from diverse cultural and linguistic backgrounds. It is crucial to understand and review how institutions, as well as individuals and collaborative groups, have worked together to expand institutional culture and practice in a process of cross-institutional expansive learning. A Cultural Historical Approach to Social Displacement and University-Community Engagement: Emerging Research and Opportunities focuses on university-community collaborative engagement as a strategic response to widespread social displacement and its implications for the educational and social development of underserved young people from displaced communities. Using a cultural historical perspective, the book offers a comparative study of collaborative engagement in multiple programs involving university and community partners in long-term efforts to address the social displacement and educational development of local young people. Specifically, it examines University-Community Links (UC Links), an international network of partnerships between universities and communities that has been addressing the educational implications of social displacement for over 20 years. This book is ideal for school faculty, students, university administrators, local community leaders, community-based organization leaders, local political leaders, teachers, and school partners, as well as researchers, practitioners, and stakeholders interested in discourse on university-community engagement in higher education, K-12, and local and state decision-making arenas.




Teaching and Learning Practices That Promote Sustainable Development and Active Citizenship


Book Description

The profound changes that we are experiencing at the political, environmental, economic, social, and cultural levels of our “postmodern” society pose immense challenges to education. In order to empower students to analyze, reflect, and take action for a sustainable world, the learning and educational process must be experienced in the context of citizenship; that is, it must be designed, planned, and implemented having global sustainability as a framework, thus developing societal awareness, values, and principles. Teaching and Learning Practices That Promote Sustainable Development and Active Citizenship is an essential research book that provides comprehensive research on education as a fundamental factor in empowering citizens to understand and act on the multiple risks and challenges to the sustainability of our society and world. Highlighting a range of critical learning strategies such as global and critical education, development education, and transformational education, among others, this book is ideal for academicians, education professionals, researchers, policymakers, and students.




Enhancing Teaching and Learning With Socratic Educational Strategies: Emerging Research and Opportunities


Book Description

Traditionally understood as an ancient teaching method conceived by the philosopher Socrates, scholars in education have boldly explored the definitions, philosophical underpinnings, assumptions, and uses of Socratic dialogue in various learning situations and educational settings. Despite its ancient origins, the Socratic Method has an impact on contemporary leadership, critical thinking skills, e-learning, adult education, and social-emotional learning. Enhancing Teaching and Learning With Socratic Educational Strategies: Emerging Research and Opportunities presents scholarly work, philosophical investigations, educational claims, and the latest empirical research on the process and outcome of the Socratic Method in educational contexts. It delves deeply into the instructional strategy uncovering its practical impact in educational contexts and its philosophical and societal consequences in the modern world. Covering topics such as female voice, maieutic instruction, and teacher preparation, this book is an essential resource for philosophers, educational administration, educators, researchers, pre-service teachers, academicians, and government programs.




Social Marketing and Sustainable Development Goals (SDGs)


Book Description

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.




Industry Forward and Technology Transformation in Business and Entrepreneurship


Book Description

This book, bringing together selected papers from the 10th International Conference on Entrepreneurship, Business and Technology (InCEBT) on the overarching theme of ‘Industry Forward and Technology Transformation in Business and Entrepreneurship’, provides the audience some preliminary understanding of the current and emerging trends in entrepreneurship and business activities. This includes the usage of information and digital technology in business, competition in a digital economy, its challenges and opportunities, and transformation of business and entrepreneurship for the forward industry.




Technology Leadership for Innovation in Higher Education


Book Description

Higher education today faces several challenges including soaring cost, rising student debt, declining state support, and a staggering dropout rate. Digital technology enables numerous paths to innovation and promising solutions to these crises in higher education. However, few efforts have been made to look into the dynamic relationship between technology, innovation, and leadership and how they work together to transform teaching and learning, campus life, student service and support, administration, and university advancement. Technology Leadership for Innovation in Higher Education is a pivotal reference source that provides vital research on the intersection of technology, innovation, and leadership in higher education by examining the role of technology in activating, promoting, and accelerating innovation and by identifying challenges regarding technology leadership. While highlighting topics such as blended teaching, faculty development, and university advancement, this publication is ideally designed for teachers, principals, educational and IT management and staff, researchers, students, and stakeholders in higher education seeking current research on critical leadership dimensions required for effective education leaders.




New Age Admissions Strategies in Business Schools


Book Description

Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission. New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.




Handbook of Research on Education for Participative Citizenship and Global Prosperity


Book Description

Active participation in processes of change are an essential aspect of community participation, and proper recognition of opportunities for participation facilitate community engagement nationally and internationally. Education and its relation to citizenship in recent years has become one of the most important fields of research. From different areas and contexts, it has been revealed that there is a prevailing need for education for citizens to take part actively in the processes of change and improvement that the current global situation requires. The Handbook of Research on Education for Participative Citizenship and Global Prosperity is a pivotal reference source focusing on the productions and fields of study that are carried out all over the world on education for citizenship, namely the devices that provide young people with the consciousness and highlight the aspects of an active democratic life. While highlighting topics such as citizenship identity, educational policy, and social justice, this publication explores participation instruction, as well as the methods of community involvement. This book is ideally designed for educational administrators, policymakers, researchers, professionals, and educators seeking current research on instructional methods for teaching active community and political involvement.