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Marketing Library and Information Services: International Perspectives

Author : Dinesh K. Gupta

Publisher : Walter de Gruyter

Page : 436 pages

File Size : 38,45 MB

Release : 2006-05-02

Category : Language Arts & Disciplines

ISBN : 3598440197

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Book Description

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.



Marketing Information Products and Services

Author : International Development Research Centre (Canada)

Publisher : IDRC

Page : 483 pages

File Size : 50,27 MB

Release : 1999

Category : Business & Economics

ISBN : 0889368171

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Book Description

Contributed articles presented at a workshop held in 1994.



Marketing Library and Information Services II

Author : Dinesh K. Gupta

Publisher : Walter de Gruyter

Page : 424 pages

File Size : 38,39 MB

Release : 2013-06-25

Category : Language Arts & Disciplines

ISBN : 311028104X

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Book Description

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.



Blueprint for Your Library Marketing Plan

Author : Patricia H. Fisher

Publisher : American Library Association

Page : 158 pages

File Size : 20,49 MB

Release : 2006

Category : Business & Economics

ISBN : 9780838909096

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Book Description

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?



Marketing with Social Media

Author : Beth C. Thomsett-Scott

Publisher : American Library Association

Page : 193 pages

File Size : 50,80 MB

Release : 2014

Category : Computers

ISBN : 1555709729

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Book Description

Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.



Marketing Today's Academic Library

Author : Brian Mathews

Publisher : American Library Association

Page : 193 pages

File Size : 22,58 MB

Release : 2009

Category : Business & Economics

ISBN : 0838909841

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Book Description

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.



Marketing Your Library

Author : Carol Smallwood

Publisher : McFarland

Page : 233 pages

File Size : 32,96 MB

Release : 2014-01-10

Category : Language Arts & Disciplines

ISBN : 0786489952

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Book Description

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.



Marketing Library and Information Services

Author : Dinesh K. Gupta

Publisher : Walter de Gruyter

Page : 448 pages

File Size : 50,72 MB

Release : 2006

Category : Business & Economics

ISBN : 9783598117534

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Book Description

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.



The Survival Kit For Libraries (A Marketing Approach)

Author : Dr. R.K. Bhatt

Publisher : K.K. Publications

Page : 186 pages

File Size : 34,42 MB

Release : 2022-02-20

Category : Language Arts & Disciplines

ISBN :

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Book Description

The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing



Innovations in the Designing and Marketing of Information Services

Author : Jesubright, John Jeyasekar

Publisher : IGI Global

Page : 293 pages

File Size : 15,22 MB

Release : 2019-11-29

Category : Language Arts & Disciplines

ISBN : 179981484X

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Book Description

Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.