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Marketing Management

Author : Dawn Iacobucci

Publisher : Cengage Learning

Page : 336 pages

File Size : 44,68 MB

Release : 2021-08-02

Category : Business & Economics

ISBN : 9780357635087

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Book Description

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.



Business Marketing Management

Author : Michael D. Hutt

Publisher :

Page : 438 pages

File Size : 15,6 MB

Release : 2014

Category : Industrial marketing

ISBN : 9789814510608

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Book Description

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.



Basic Marketing Research

Author : Gilbert A. Churchill

Publisher : Houghton Mifflin

Page : 0 pages

File Size : 42,20 MB

Release : 1996

Category : Dataindsamling

ISBN : 9780030983672

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Book Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.



MKTG

Author : Charles W. Lamb

Publisher : Cengage Learning

Page : 400 pages

File Size : 17,43 MB

Release : 2018-05-07

Category : Business & Economics

ISBN : 9781337671842

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Book Description

Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



MGMT

Author : Alan McWilliams

Publisher :

Page : pages

File Size : 10,58 MB

Release : 2014

Category : Leadership

ISBN : 9780170225892

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Book Description

A new approach to learning the principles of management, MGMT 2 is the second Asiaa Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory management course. Paving a new way to both teach and learn, MGMT 2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, case studies, games and more. An accessible, easy-to-read text along with tear out review cards completes a package which helps students to learn important concepts faster. MGMT 2 delivers a fresh approach to give students what they need and want in a text.



Human Resource Management

Author : Gary Dessler

Publisher : Pearson Educación

Page : 750 pages

File Size : 34,65 MB

Release : 2000

Category : Business & Economics

ISBN : 9789684444881

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Book Description

For Human Resource Management (HRM) and Personnel courses. The #1 best-selling HRM book in the market, Dessler's Human Resource Management provides a comprehensive review of personnel management concepts and practices in a highly readable form. This edition focuses on the high-performance organization building better, faster, more competitive organizations through HR; while continuing to offer practical applications that help all managers deal with their personnel-related responsibilities.



Sell

Author : Thomas N. Ingram

Publisher :

Page : 280 pages

File Size : 39,86 MB

Release : 2015

Category : Selling

ISBN :

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Book Description

"SELL 4 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations."--



MGMT

Author : Chuck Williams

Publisher : South Western Educational Publishing

Page : 448 pages

File Size : 42,57 MB

Release : 2018-01-30

Category : Business & Economics

ISBN : 9781337407465

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Book Description

Learn Management YOUR Way with MGMT! MGMT's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MGMT Online allows easy exploration of MGMT anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!



Introduction to Business

Author : William M. Pride

Publisher : Thomson South-Western

Page : 678 pages

File Size : 16,19 MB

Release : 2012

Category : Business

ISBN : 9780538480598

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Book Description

INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. This edition closely examines cutting-edge topics like the impact of the economic crisis and political climate on business, green and socially responsible business, and sustainability. INTRODUCTION TO BUSINESS, 11E, International Edition delivers on expanded choice, increased engagement and improved outcomes by offering innovative custom and technology options that meet the needs of your course. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.



Business Analytics

Author : Jeffrey D. Camm

Publisher : Cengage Learning

Page : 50 pages

File Size : 22,53 MB

Release : 2018-03-08

Category : Business & Economics

ISBN : 9781337406420

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Book Description

Build valuable skills that are in high demand in today’s businesses with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' market-leading BUSINESS ANALYTICS, 3E. Readers master the full range of analytics while strengthening descriptive, predictive and prescriptive analytic skills. Real-world examples and visuals help illustrate data and results for each topic. Clear, step-by-step instructions guide readers through using various software programs, including Microsoft Excel, Analytic Solver, and JMP Pro, to perform the analyses discussed. Practical, relevant problems at all levels of difficulty reinforce and teach readers to apply the concepts learned. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.