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Marketing Management by Dr. F. C. Sharma

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 334 pages

File Size : 38,40 MB

Release : 2020-07-01

Category : Business & Economics

ISBN : 9388117166

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Book Description

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.



Marketing Management - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 330 pages

File Size : 35,90 MB

Release : 2021-12-22

Category : Business & Economics

ISBN :

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Book Description

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.



Business Organisation And Management - SBPD Publications

Author : O. P. Gupta

Publisher : SBPD Publications

Page : 311 pages

File Size : 12,92 MB

Release : 2022-02-15

Category : Business & Economics

ISBN :

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Book Description

1. Foundations of Indian Business, 2. Liberalisation and Globalisation, 3. Innovation, Skill Development and Make-in-India Movement, 4. Social Responsibility and Ethics, 5. Emerging Opportunities in Business, 6. Forms of Business Organisations : Sole Proprietorship or Sole Trade, 7. Joint Hindu Family Business, 8. Partnership (Including Provisions of Limited Liability Partnership Act, 2008), 9. Co-operative Societies, 10. Company/Joint Stock Company, 11. Choice of Form of Business Organisations and Starting a Business, 12. Public Sector Enterprises, 13. Forms of Public Sector Enterprises, 14. Global Enterprises (Multinational Companies) and Public Private Partnership, 15. International Business, 16. The Process of Management, 17. Planning, 18. Decision-Making, 19. Organizing, 20. Departmentation, 21. Delegation and Decentralisation of Authority, 22. Leadership, 23. Motivation, 24. Communication, 25. Control, 26. Marketing Management, 27. Financial Management, 28. Human Resource Management and Human Relations.



Sales Management- SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 254 pages

File Size : 15,8 MB

Release : 2021-12-22

Category : Business & Economics

ISBN :

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Book Description

1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.



Marketing Management

Author : Dr. N. Mishra

Publisher : SBPD Publishing House

Page : 198 pages

File Size : 26,8 MB

Release : 2020-05-27

Category : Business & Economics

ISBN : 9350475693

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Book Description

Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.



Production Management - SBPD Publications

Author :

Publisher : SBPD Publications

Page : 298 pages

File Size : 26,51 MB

Release : 2021-12-22

Category : Business & Economics

ISBN :

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Book Description

1. Nature and Scope of Production Management, 2. Production Planning and Control [PPC], 3. PPC and Production Systems, 4. Types of Production Systems, 5. Product Design and Development, 6. Plant Location, 7. Plant Layout, 8. Introduction to Materials Management, 9. Inventory Control—Basic Consideration, 10. Inventory Control Techniques, 11. Storekeeping, 12. Inspection and Quality Control, 13. Techniques of Quality Control.



Principles of Management- SBPD Publications

Author : Sanjay Gupta

Publisher : SBPD Publications

Page : 407 pages

File Size : 42,83 MB

Release : 2021-10-01

Category : Self-Help

ISBN :

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Book Description

1. Management—Meaning, Characteristics and Functional Area, 2. Management—Nature, Principles, Levels and Limitations, 3. Functions of Management and Managerial Roles, 4. Development of Management Thought, 5. Planning, 6. Types of Plans and Corporate Planning, 7. Management By Objectives (M.B.O.), 8. Decision-Making, 9. Environment Analysis and Diagnosis, 10. Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation, 12. Departmentation, 13. Authority, Responsibility and Delegation of Authority, 14. Centralisation and Decentralisation, 15. Direction—Concept and Techniques, 16. Managerial Control, 17. Techniques of Control, 18. Motivation, 19. Leading and Leadership, 20 Co-ordination—Meaning and Nature, 21. Communication, 22. Management of Change.



Advertising Management - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 180 pages

File Size : 16,15 MB

Release : 2021-12-22

Category : Antiques & Collectibles

ISBN :

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Book Description

1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.



Financial Management - SBPD Publications

Author : Dr. F. C. Sharma

Publisher : SBPD Publications

Page : 272 pages

File Size : 45,84 MB

Release : 2022-05-10

Category : Business & Economics

ISBN :

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Book Description

1.Financial Management : Nature, Scope and Objectives, 2. Cost of Capital and Financing Decision, 3. Capital Budgeting, 4. Capital Structure : Theories and Determinants, 5.Operating and Financial Leverage 6. Dividend Policy and Models, 7. Management of Working Capital.



Business Studies Class XII - SBPD Publications

Author : Dr. S. K. Singh, Sanjay Gupta

Publisher : RAJEEV BANSAL

Page : 555 pages

File Size : 14,59 MB

Release : 2021-05-01

Category : Business & Economics

ISBN :

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Book Description

Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development. Project Work Latest Model Paper with OMR Sheet Board Examinations Papers